In this April eNews we reveal the 2019 Q1 Superhero Sales Success winner, re-cap the release of the product roadmap for Monarch at NAB, welcome Federated Media as a new customer and introduce new features and functionality in Monarch designed to improve agency workflow relationships. Read on for where you can catch the Matrix team next and more.
In the News
Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities
Matrix Solutions announces Federated Media has implemented their Monarch media ad sales platform. The platform, operating as a single hub, will bridge the gap for all Federated Media users to access and view enterprise data holistically in one view while simultaneously providing them the ability to automate processes throughout their workflow – saving time and money.
Federated Media was in search of a solution that would enable them to track, measure, and forecast their sales activities, as well as provide them a more efficient way to manage accounts. This included adopting a solution that empowered them to more methodically prospect and win new business as well as identify and capitalize on up-sell and cross-sell opportunities. Monarch not only met the criteria that Federated Media sought, but it also provided inherent benefits as a result of being media-specific.
A Look Back: Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019
Matrix Solutions, the developer of Monarch, the only global ad sales platform built for media, today unveiled its developmental product roadmap to be profiled at NAB 2019. Designed with the anticipated changes to the media landscape in mind, the planned roadmap and vision of Monarch will provide media companies greater customization options, additional system integrations and other workflow enhancements to better help them monetize their content and ad inventories. These updates will launch by the end of 2019.
As the media industry rapidly evolves in response to market demands, sales teams have greater access to available data and mediums for campaigns–including enhanced tactics like hyper targeting and expanded intelligence and analytics processes. As a result, the industry is on the brink of change and will gradually shift over the next 18-24 months. At NAB, Matrix will highlight the capabilities of its existing Monarch solution, which currently manages over $13 billion in ad spend across numerous media platforms, as well as provide a detailed outlook on its vision for the fully evolved platform that will address upcoming industry changes.
Evolving Alongside the Changing Media Landscape
The media landscape is evolving at a rapid pace and with $223.7 billion dollars in media advertising last year and a projected $240 billion this year – there is no sign of slowing down! In order to stay relevant publishers are not the only ones that need to evolve alongside the industry, so too do the technology companies delivering solutions that impact and/or touch the advertising workflow.
Key to evolving is understanding all the pieces on the chess board, how they can benefit you, what moves can they make, what intelligence can they deliver in terms of strategy, and ultimately how can they help you successfully navigate the board and/or conquer the competition.
New! Strengthen your Agency Relationships in 'Agency Hub'
New features and functionality in Monarch allow you to aggregate all agency-related data, including historical revenue and current summary detail, within the Agency Hub. The Hub allows you to capture descriptive relationship information between agencies and their corresponding set of advertisers as well as budget, reassign, and/or share by agency. And we are not stopping there! We are also working on a few key integrations that will enhance your agency workflow, so stay tuned for more. In the meantime, if you need assistance in making the most of your Agency Hub, contact your success manager.
Another Sales Superhero Identity has been Revealed!
Congratulations to the 2019 Q1 Superhero Sales Success winner...
MEGAN KEENAN at CAPITOL BROADCASTING COMPANY
In addition to earning herself a $250 gift card, her success story featured here and compiled into the Matrix Solutions' playbook, Megan will also get a complimentary registration to the 2020 Matrix Solutions' 4th Annual Media Ad Sales Summit.
Challenge: I sell station events and have many events that happen throughout the year at different times and on different stations that call for different types of sponsors. I need to stay organized and on track with follow up calls/presentations based on not only specific events and the onsite dates but when those campaigns start to keep potential sponsors top of mind.
Solution: I utilize the Tags feature to help me stay organized for specific events. After entering the activity notating my call, email, etc, I go in and add a tag to the account with the event I am prospecting them for. Some clients/prospects I target for multiple events and some are for only one - the tags allow me to do a search if I want to focus on calling on a particular event coming up. The espresso shot email also reminds me and helps me follow up when deadlines are approaching.
Key Benefits: Time goes by so fast and we can get caught up with other day to day duties but this has allowed me to stay organized and focused on potential sponsors when it comes to specific events. I am not missing out on potential sponsors because I spoke to them few months ago and said to follow up later in the year because the event is in 6 months or longer. When focused on a specific event, I can search the tag and it can remind me to get back in front of them when timing is right. It also helps my management see how many potential sponsors I have for a specific event and for me to see that I need to spend some time prospecting for a specific event.
Q2 is underway, and Superhero Sales Success submissions are accepted on a rolling basis. Get yours in today to be entered into the next quarter drawing and the chance to join Megan at the 2020 Media Ad Sales Summit, have your success story featured front and center, and get a $250 gift card! We will accept your stories from now through June 30, 2019 - but don't wait until then or you could miss out on some unexpected rewards, so submit your story early. And don't forget, you can submit as many as you wish.
Go on and share your sales success here.
It is as easy as 1, 2, 3!
Until next time, Happy Selling!