Team Matrix

3 Trends for Media Ad Sales Organizations

Posted on January 21, 2016 by Team Matrix - Inside the Matrix

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding of their clients’ business goals and needs, be skilled at selling a variety of products (spot, digital, special projects, audience reach extension) while the competition for their prospects’ ad budget is greater than ever before. Ability to Generate Leads: Generating Leads/Prospects and nurturing them through the sales funnel will be critical. Smarter Sales Management Technology: Demands from technology vendors will skyrocket; advanced Mobile functionality, more integrations to save time accessing multiple data points, and the ability to create manageable, accurate and actionable data with one solution will be expected. When projections point to 2016 revenue greater than $146 billion in the media ad sales landscape, you know it’s time to make sure your strategies and operations are in check so you can get a piece of the pie. Staying on top of industry trends and making sure your company is positioned to meet the new challenges and demands is essential. … Read more »

The Future of Local Digital Media with BIA/Kelsey

Posted on December 07, 2015 by Team Matrix - Boiling Point

Sometimes we wish we had a crystal ball to see where our industry is headed. Staying ahead of the trends will always be important, but even if we don’t have it all at our fingertips, there are plenty of ways to gain insights into what’s coming next. Here’s our pick for two great ways to gain insights: … Read more »

I Need More Time!

Posted on December 07, 2015 by Team Matrix - Boot Camp with Eileen Fredette

“I need more time!”  It’s safe to say the to-do list isn’t getting any shorter, so how do I effectively tackle the list? Does this sound familiar? I believe a college professor posed a similar question using fancy words…”increase throughput while holding resources constant.” At the time I didn’t have an appreciation of the problem, it was an exercise to apply the principles he was teaching. Today, it is ever present and I find myself asking the less-fancy form of the question all of the time. Harkening back to that exercise I decided to examine the process. … Read more »

Loyalty Starts with "Why?"

Posted on November 19, 2015 by Team Matrix - Boiling Point

Hi, my name is B.J. and I am a Starbucks loyalist. OK, now that's out of the way, I feel a lot better.  After all, admitting you have an allegiance (read = problem) is the first step to recovery, right? … Read more »

Uncover Revenue Opportunities with Matrix

Posted on September 01, 2015 by Team Matrix - Blog

In sales, planning where to focus your attention and knowing which direction you’re headed in can sometimes be challenging. Furthermore, with so much data to process the numbers can be dizzying. Utilizing a CRM and Sales Intelligence system such as Matrix can help manage and maximize sales – it also allows for goals to be set and users to access a more comprehensive view into how business is going based on historical and forecasted data. Additionally, the system has the power to prompt users to take action when hidden revenue opportunities are uncovered. … Read more »

Reimagined Mobile Experience Hits the Streets!

Posted on July 22, 2015 by Team Matrix - Boiling Point

Like many of you, I was a big fan of watching TV when I was younger (still am, by the way). For some reason, there was a commercial tagline that has stuck in my head for more than 20 years. No, I am not referring to "Where's the Beef?" but rather a commercial from BASF that led with the slogan, "At BASF, we don't make a lot of the products you buy, we make a lot of the products you buy better." I admit, I still don't know exactly what BASF does, but that message has remained with me. … Read more »
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