June E-Newsletter: What's Happening at Matrix Solutions

To say things are heating up on the east coast this week is an understatement!  And that is true for Pittsburgh as well, not only did our Penguins win heat things up, but our ever-anticipated global media ad sales platform, Monarch, which has been in beta the past few months is set for lift off. If you have not taken a tour of the new platform and its advanced features and functionality, give us a shout, and we can schedule a sneak peek to show you how its new infrastructure is empowering sales to sell faster, smarter, and more efficiently.



Find New Prospects without Leaving Matrix


Prospecting + Reporting + CRM in One Media Sales Platform
The modern media sales team is tasked to do more with less. With that in mind, we’ve partnered with Localead to provide a streamlined integreation for a sales organization to prospect and manage deals. This integrations gives media sales the ability to prospect for new leads using a number of filters:

  • State
  • City
  • Company Size
  • Company Revenue
  • Industry

Claim and Add Prospects Without Leaving Matrix!
When you search for new businesses inside Matrix you can easily claim them and add them to database. This is great for finding contact information, the decision maker at an account, or building up your pipeline. All contacts in Localead are rated by quality of data according to a star system, this ensures you’re getting contacts with accurate information. We all know that the bane of prospecting is dodge data…

This is a great tool for anyone in media. Whether you're selling print, digital, radio, out-of-home, or broadcast, this is a critical tool to speed up your efficiency.

Read more about the Localead integration here.


Use Data Cards to Customize your Dashboard


Monarch Data Cards are a great new way to surface and access the data you need, without disrupting your workflow. Data Cards come in the form of customizable pods inside Matrix Monarch. Monarch Data Cards pull in information from Monarch, your internal data sources, or third party applications to give you immediate and holistic insights.

When you log in you will see your overall revenue numbers, sales goals, and activities for the day. Because the Data Cards are contexual, when you drill into an account or contact you'll see aggregated, detailed information.

Less Time Hunting, More Time Selling
The Monarch Platform was designed to surface data exactly when you need it the most. With these new Data Cards you'll see efficiencies increase in a few ways:

  • Because of the customization aspects, you can build out a dashboard that caters to your unique needs. Focused on forecasting? Only want to see how many alerts you have for the day? You decide what data is displayed.
  • Get a glimpse at accounts that may churn. Add a Data Card focused on churn to get an understanding of accounts to keep an eye on.
  • Glanceable and actionable data. Connected to every Data Card is an action you can take. The Alerts Data Cards takes you to your alerts page and the Forecast Data Card will take you to your expanded Forecast. These Data Cards inspire action and give you the tools to take a deeper dive into the data you need to see.

 You can learn more about the Data Cards in your Matrix Solutions' Monarch demo today. Request demo now.

Let's Talk Digital


Our CRO, Brenda Hetrick, will be a speaking at the upcoming Digital Media Tech Leadership Summit in Tampa, Florida June 20-21, 2017. Serving on a panel entitled, TV On Many Screens: Next Gen Media Supply Chains, Brenda will share the significance of establishing scalable infrastructures that can flex to not only accomodate new revenue streams, but monetize them from a media ad sales perspective . The panel will provide an overview of new media supply chains for acquisition, content creation, storage, processing, multiplatform TV, playout, publishing and analytics. With it being increasingly imperative to deliver more content to more devices, means there is a major break from the traditional infrastructures, processes, workflows and technologies used by TV companies and video creators.

The event is  geared towards television professionals to learn about the latest technologies, including media supply chains. Industry experts (including folks from Matrix Solutions) will present on these technologies allowing attendees to discover how these innovations will impact their workflow, competitive position, and management models in ways that will make their companies more flexible, innovative, and profitable. We are very excited to lend our expertise to the Digial Media Tech Leadership Summit and sponsor the event.  Read more on the event here.



Save the Date January 21-23, 2018! 


We have set the date and location for Media Sales Symposium 2.0 happening January 21-23, 2018.  Be sure to sign up for event e-mails to stay in the loop on location announcment, speakers, and more.

Our commitment to building better and more empowering sales tools for the future is unwavering and to that extent we understand just how important it is to get industry leaders together to discuss challenges, opportunties, better ways of doing things, and what's next.  The symposium provides the forum to do just that!   We hope you will join us in January for this exclusive event that is sure to set a new mark for driving media ad sles success!

Click here to sign-up for Media Sales Sympoisum updates


Tags: Blog, E-Newsletters, Local advertising, media sales symposium, Monarch, NAB Show

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