Let's Do This! The Media Sales Symposium

Posted on January 25, 2017 by Dan Tallarico - Blog

Let's do this!

Our first ever Media Sales Symposium is next week and the agenda is nothing short of inspiring. We've put together panels with industry veterans, added experts in the mix and built a conference that addresses the state of the industry. We like to say that this conference is fluff free.

All sessions are built with actionable takeaways. Attendees will have the information they need to dominate and succeed in a shifting media landscape. We brought together leaders in the media industry to share their honed expertise and experiences with peers. The two day conference features over a dozen thought-provoking keynote speakers, moderators, and panelists. Topics range from trends and changing workflows to the future of media ad sales.

Day one kicks-off with a keynote presentation from Gordon Borrell, CEO of Borrell Associates, providing an overview of the media landscape, including an inside look at both digital and local advertising trends. On our podcast with Gordon, he shared that local advertising is shifting away from digital.

From there, the day’s sessions will drill down to discuss linear versus non-linear television advertising in a technology-provider panel. Industry veteran Joe Lampert, of Edge Technology Services, will moderate this panel with representatives from legacy providers WideOrbit and Imagine Communications with digital pioneer, Tremor Video.

Noah Jacobson of TapClicks, the symposium’s co-sponsor, will lead a session specific to OmniChannel Reporting, which will highlight easy ways to unify media and advertising data in one place, demonstrating the media industry’s full value to clients. John McMenamin from MediaVillage will walk through the fragmentation of the media landscape, highlighting new revenue sources that have percolated, such as podcast subscriptions. Additional panel sessions will dive into sales-specific workflows, the technology that enables them, best practices for adoption, and improving interoperability. Truly something for everyone.

Given the significance of digital advertising and the industry's desire to further monetize it (both as a standalone and in cross-platform strategies) the Media Sales Symposium will feature a more in-depth focus on digital media ad sales workflows, technology, and automation.

The second day kicks off with a session led by Jeff Puzenski of Infinitive, exposing the realities of disparate sales channels, limited technology integrations, data discrepancies, and growing product catalogs. The session will divulge how leading digital media companies are combating those challenges to improve operations. Mike Chevallier of the Rubicon Project will discuss the relevance of automating platforms to scale digital advertising for all sizes of organizations.

Entrepreneur and author, Sean Ammirati, will offer insights into building a highly effective and modern sales team that is equipped to consultatively sell a myriad of advertising- listen to a preview of talk in Sean's episode of our media sales podcast. In the final session of the symposium, Jinny Laderer of vCreative will disclose the ebbs and flows of a digital advertising workflow, highlighting what works and more specifically what doesn’t, so that attendees can avoid falling victim to the same pitfalls.

Each of the sessions ensures valuable takeaways for every attendee. Networking opportunities, serving as the cornerstone to the event, will be ample throughout the symposium, especially during the breakfast and luncheons provided with registration.

We are so proud of our first ever Media Sales Symposium. Stay tuned for a dispatch from the show itself!

For more information on the Media Sales Symposium, visit www.matrixformedia.com/conference.

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