A milestone for both Gordon and I, we have our first ever guest-via Skype. Enjoy our digital chemistry as we learn about Gordon’s background, all the way from his life on the rough and tumble streets of Philadelphia to founding Borrell Associates which provides tools to help companies understand and capitalize on an evolving media landscape. And boy is it evolving.
From measuring advertising, calculating revenue and ROI, Gordon Borrell and I explore how the media ad landscape has changed with the internet. We discuss an assortment of topics, but you’ll hear us talk about:
- How do traditional media companies embrace digital? Should they embrace digital?
- What happens when media companies separate their sales force to focus their selling on only one kind of advertising?
- Media companies are some of the best marketers around - how can they leverage those insights to build a more consultative sales approach?
- Will small businesses move away digital and social advertising?
Gordon provides a number of unique anecdotes and statistics that give you amazing insights into the future of media ad sales. Take a listen and let us know what you think!
Gordon is one of our keynote speakers at our Media Sales Symposium, being held in Orlando, Florida on January 29-31. Find more information about the conference and register here.