Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

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Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »

Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

The Path to Common Currency Should Come From Technology

Posted on by Mark Gorman

Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing of an ad campaign. Championed by NBCU’s … Read more »

Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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Advertising Spend Report, ad spend report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

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