Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

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Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »

Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

The Path to Common Currency Should Come From Technology

Posted on by Mark Gorman

Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing of an ad campaign. Championed by NBCU’s … Read more »

Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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ad spend report, Advertising Spend Report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

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