January E-Newsletter

Here is your latest Matrix eNewsletter! We are busy gearing up for the upcoming Media Sales Symposium, happening January 29-31 in Orlando! With less than 10 days left before the #SalesSymposium, now's the best time to make arrangements to attend. Check out all that the event will have to offer as well as the latest Matrix news below! … Read more »

December E-Newsletter

Here is your latest Matrix eNewsletter! Happy holidays! As the year end approaches and we look back, we are amazed at how much has happened in the last 12 months, which is why we have your exclusive year in review here (just in case you missed anything)! … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that ship has already set sail. Understanding their stature in the local market and their pivotal relationship between advertisers and audiences, broadcasters are significantly expanding their reach with the addition of new revenue channels. It is the same “If you build it they will come” mantra that rang true for Kevin Costner’s character in the iconic Field of Dreams. And just like his sweat equity produced dividends, so have the broadcasters. … Read more »

November E-Newsletter

Here is your latest Matrix eNewsletter! We are now just 73 days away from the Media Sales Symposium and registration spaces are filling up quickly, which has us quite excited, as the variety of participants simply attending the event will lead to robust networking opportunities for all. We've got a packed newsletter below, which includes news of our recent executive team expansion and our night out at the Tech 50 Awards, where we were nominated - check it out! … Read more »
1
New Call-to-action

Get the best of Matrix inside your inbox

Have you heard our Media Sales podcast?
Matrix Media Sales Podcast

Recent Posts