Live from the 2017 Radio Show - The Matrix Media Sales Podcast Episode 16

Posted on September 18, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with variety of radio professionals that stopped by our booth at the 2017 Radio Show. Listen to industry veterans and digital experts talk about the ways radio selling is changing. … Read more »

Building a Media Company for the Modern Audience - Matrix Media Sales Podcast Episode 15

Posted on August 10, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with Jim Brady, CEO at Spirited Media, about building a unique, mobile-first news website in the age of mobile phones. We talk about where revenue comes from and what happens when you put your audience first. … Read more »

The Advertiser, Media Sales, Consumer Triangle - Matrix Media Sales Podcast Episode 14

Posted on July 07, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of media ad sales in the world of publishing. Matt has been in this industry for years and has worked in nearly every aspect of the publishing world.  … Read more »

How Publishers are Embracing Technology to Sell Smarter - Matrix Media Sales Podcast Episode 13

Posted on May 17, 2017 by Dan Tallarico - Matrix Media Sales Podcast, Publishers

 In this episode of the podcast we travel to the America East conference to talk to a number of publishers about technology and the problems they’re facing. Over the three days of the show we spoke with vendors, owners, and sales leaders about the pain points that plague them day-to-day. … Read more »

Streaming Video's Impact on Media Ad Sales - Matrix Media Sales Podcast Episode 12

  In this episode of the Matrix Media Sales Podcast, I talk with Tim Ware, the VP of Advanced Television at Tremor Video. Tim has an amazing background in the industry and has seen the evolution of streaming video over the past years. As more platforms like YouTube TV emerge from these internet first companies, you have to wonder how this impacts the world of media ad sales. … Read more »

The Modern Digital Advertising Workflow - Matrix Media Sales Podcast Episode 11

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Developing Sales Empathy - Matrix Media Sales Podcast Episode 10

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Media Ad Sales Discussion with Gordon Borrell - Matrix Media Sales Podcast Episode 9

Posted on December 15, 2016 by Dan Tallarico - Blog, Matrix Media Sales Podcast

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Sales Enablement for Modern Media Sales Organization - Matrix Media Sales Podcast Episode 8

In this episode of the Matrix Media Sales Podcast, we talk with Eileen Fredette, Director / Success Management, about what is most important for media sales organization. More importantly, we discuss how these organizations can use sales enablement techniques to improve sales. … Read more »

How are Radio Sellers Using Podcasts to Improve Revenue? - Matrix Media Sales Podcast Episode 7

Posted on September 30, 2016 by Dan Tallarico - Matrix Media Sales Podcast

This is the final Matrix Media Sales Podcast recorded directly from the 2016 Radio Show floor. In this episode I'm joined by the CRO of Matrix Solutions, Brenda Hetrick. Brenda (a podcast crowd favorite) discusses the trends in the world of radio selling and how exactly the radio industry is reinventing itself. … Read more »
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