Media Sales Symposium Showcases Key Media Sales Insights

When it comes to media operations, there is no question that sales is a critical department – one that carries a heavy weight for impacting the bottom line. Matrix has been immersed in media sales since its inception, giving us a front row seat to witness the ebb and flow of the industry. Today, more than ever, there is a need to have a full understanding of the media sales ecosystem to operate effectively. Media companies need to sell integrated media advertising campaigns consultatively and use data as a not-so-secret weapon. We all know this leads to increased revenue and/or reduced operational costs, of which both produce improved bottom line ROI. … Read more »
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