Matrix Solutions Readies for Global Product Launch by Expanding Executive Team

Matrix Solutions announces the expansion of their executive team as they prepare to launch a new, global media ad sales platform. Ryan Smaretsky joins the team in an advanced role as Director of Strategy and Product Development, and Dan Korhnak has joined as Director of Software Development & Architecture. Both Smaretsky and Korhnak will play a pivotal role in successfully delivering Matrix Solutions’ global media ad sales platform, named Monarch, to market. Available for general release in Q1 of 2017, Monarch will feature an entirely new technology infrastructure and afford vertical customization dependent on the ad-specific workflow. … Read more »

Three Things We Learned About Radio Ad Sales

After talking with Presidents, VP of Sales, Directors of Digital, and GSMs about radio ad sales, we learned that (no surprise here) the radio industry is in the middle of a sea change. Digital is penetrating its way into the radio ad selling eco-system, generating additional revenue from existing clients and developing new business are all “must-do” now slogans. If radio ad sellers are prepared there’s no shortage of opportunities on the horizon. … Read more »
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