Why a Media Ad Sales Summit?

Posted on by Brenda Hetrick

Media Ad Sales Summit


Why a Media Ad Sales Summit

I’ll try not to make this all about Matrix Solutions, the leading global media-ad platform provider and where I currently reside as the Chief Revenue Office, however, I will allow myself pride of idea!

We have been a member of the media sales ecosystem for some years and have at times found it challenging to attend an event where the industry’s sales leadership and solution trailblazers gathered for thought-leading dialogue for the purpose of advancing solutions, ultimately working together to progress the ability to monetize content effectively, efficiently and profitably! 

As all good innovators know, if you can’t find it – create it! Three years ago, we did!  What started as a “symposium” where our clients connected with solution providers for open dialogue on the future of the media sales ecosystem will this week commence as a Media Ad Sales Summit, with over 100 attendees, represented from all media types, with sponsorship from leading solution providers:Sponsors6-1

We are thrilled that S&P Global’s Robin Flynn will be setting the Summit table with a conversation that will cover advertising trends, changes in consumer media consumption, and consolidations to what changes to expect in media ad spend.

We are offering two packed days of thought leading content provided by industry leaders:

  • TV, radio, digital ad sales convergences
  • Automating the ad buy/sell process
  • Media and blockchain
  • International ad Sales workflows and challenges
  • OTT
  • Advancing the sell side tech stack
  • Data…. more data and how do we monetize this data

Like all good “founders” I could not be prouder of the value this Summit will bring to media sales organizations and solution providers.

“In the truest form of convergence, the Summit will bring together both the buy and sell sides of advertising in this industry-wide event focused on all things media and technology that impact advertising revenue.”

If you are heading to Summit – I look forward to connecting, if you have not yet registered, there is still time!  Register here.

 Join us – and help drive the media convergence!

For more information on the 2019 Media Ad Sales Summit, click here.

Tags: Media Ad Sales Summit

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