---
title: "A Marketplace Transformed: The TV Ad Industry Powered by Automation"
description: "Matrix is excited to have partnered with Beet.TV to sponsor the leadership series, \"A Marketplace Transformed: The TV Ad Industry Powered by Automation.\""
image: https://blog.matrixformedia.com/hubfs/Beet-TV-Automation-Series.png
---

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# A Marketplace Transformed: The TV Ad Industry Powered by Automation

 Posted on  May 24, 2021  by [Team Matrix](https://blog.matrixformedia.com/author/celiavine)

[Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [BeetTV](https://blog.matrixformedia.com/topic/beettv)

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Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad Industry Powered by Automation." Tune into the videos below and / or [subscribe to Beet.TV](https://www.beet.tv/category/a-marketplace-transformed-the-tv-ad-industry-powered-by-automation-presented-by-matrix) to see the videos as they are released.

*A special thank you to each of the `leaders` presented here who are contributing to the `advertising` transformation conversation. Your expertise and insights are much appreciated and valued!*

| [![Mark-Gorman-BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-BeetTV.jpg?width=225&name=Mark-Gorman-BeetTV.jpg)](https://www.beet.tv/2021/05/matrix-solutions-gorman-sees-gateway-to-medias-future.html) | **Matrix Solutions’ Gorman Sees Gateway To Media’s Future** In a hectic world of media convergence, publishers and TV networks face a challenge – as they seek out the opportunities in new platforms, they also create administrative overhead and complexity. That is why the ecosystem of software designed to help them is so rich. One vendor of such software has been operating since 1992... [more>](https://www.beet.tv/2021/05/matrix-solutions-gorman-sees-gateway-to-medias-future.html) |
| --- | --- |
| [![Dan-Reiss-BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Dan-Reiss-BeetTV.jpg?width=225&name=Dan-Reiss-BeetTV.jpg)](https://www.beet.tv/2021/05/tentpole-events-drive-live-viewership-of-hispanic-audiences-univisions-dan-riess.html) | **Tentpole Events Drive Live Viewership of Hispanic Audiences: Univision’s Dan Riess** Spanish-language television giant Univision is undergoing a significant transformation amid a merger with Mexico’s Televisa and plans for a global expansion into streaming video. During today’s UpFront sales presentation, Univision is showcasing its live viewership and upcoming tentpole events. “We’re talking primarily about growth, and the concept of growing with Univision. It’s a unique promise... [more>](https://www.beet.tv/2021/05/tentpole-events-drive-live-viewership-of-hispanic-audiences-univisions-dan-riess.html) |
| [![Al-Lustgarten-BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Al-Lustgarten-BeetTV.jpg?width=225&name=Al-Lustgarten-BeetTV.jpg)](https://www.beet.tv/2021/05/hearst-leans-on-partner-tech-to-smoothe-complexity-lustgarten.html) | **Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten** If connected TV technology seems to make it easy to target TV ads at individual households, well, tell that to the people charged with making the spaghetti soup of a system work together. As powerful as CTV can be, a common complaint is that it remains too complex. In this video interview with Beet.TV, Al... [more>](https://www.beet.tv/2021/05/hearst-leans-on-partner-tech-to-smoothe-complexity-lustgarten.html) |
| ![Barbara B BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Barbara%20B%20BeetTV.jpg?width=225&name=Barbara%20B%20BeetTV.jpg) | **Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl  **Now that the clouds over the media industry are parting as COVID-19 lockdown constraints ease, industry watchers are trying to forecast the chances of an uptick. For The Weather Group, the near future is about a steady bounce-back fuelled by recovery, SVoD and a culture change. In this video interview with Beet.TV, Barbara Bekkedahl, President Ad Sales, The Weather Group, explains the message… [more>](https://www.beet.tv/2021/05/post-lockdown-inventory-constraint-is-tailwind-for-weather-groups-bekkedahl.html) |
| [![Jerrod-Son](https://blog.matrixformedia.com/hs-fs/hubfs/Jerrod-Son.jpg?width=225&name=Jerrod-Son.jpg)](https://www.beet.tv/2021/06/how-ctv-is-evolving-xumos-son.html) | **How CTV Is Evolving: XUMO’s Jerrold Son** If connected TV technology seems to make it easy to target TV ads at individual households, well, tell that to the people charged with making the spaghetti soup of a system work together. As powerful as CTV can be, a common complaint is that it remains too complex. In this video interview with Beet.TV, Al... [more>](https://www.beet.tv/2021/06/how-ctv-is-evolving-xumos-son.html) |
| [![Dan-Reiss2-BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Dan-Reiss2-BeetTV.jpg?width=225&name=Dan-Reiss2-BeetTV.jpg)](https://www.beet.tv/2021/06/univision.html) | **Univision’s Riess Urges All Brands to Invest in Spanish Language Media** U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV Riess suggests that national advertisers craft messages in Spanish to maximize impact. [more>](https://www.beet.tv/2021/06/univision.html) |
| ``   | `SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee Providers of premium TV programming have more ways to reach audiences who are spending more time watching video on connected devices like smart TVs and mobile phones. The growth of connected TV (CTV) has added another layer of complexity to the advertising marketplace. more>` `` |
| ![Michael-Falco-BeetTV](https://blog.matrixformedia.com/hs-fs/hubfs/Michael-Falco-BeetTV.jpg?width=225&name=Michael-Falco-BeetTV.jpg)     ![Richard Nunn 2](https://blog.matrixformedia.com/hs-fs/hubfs/Richard%20Nunn%202.png?width=225&name=Richard%20Nunn%202.png)   | **Upfronts Are Upgraded and Here To Stay: Fox’s Falco ** A year and a half ago, the TV industry was talking about the end of the upfront, that annual season of pitches made by networks ad buyers for year-ahead business. The new pandemic had startled brands, causing many to press the pause button on ad spending – particularly upfront ad buys. Fast-forward, however, and Michael Falco doesn’t think the upfronts are dying. [more>](https://www.google.com/url?q=https://www.beet.tv/2021/09/upfronts-are-upgraded-here-to-stay-foxs-falco.html&sa=D&source=editors&ust=1632343428620000&usg=AOvVaw1TGWCmcJGZIeyWE149FgRH)       **Separate Systems Aren't Fit to Manage TV Ad Tsunami: Comcast Technology Solutions' Nunn** Even as subscription OTT TV services go on growing, the rise of ad-funded TV platforms is producing a growing number of digital TV ads. For some in the industry, that is a blessing but also a curse. In this video interview with editorial advisor Jon Watts for Beet.TV, Comcast Technology Solutions’ VP and GM Richard Nunn explains why current systems need to connect up to manage the coming expansion. [more>](https://www.beet.tv/2021/10/separate-systems-arent-fit-to-manage-tv-ad-tsunami-comcast-technology-solutions-nunn.html)   |

 Tags: [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [BeetTV](https://blog.matrixformedia.com/topic/beettv)

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