---
title: The Advertiser, Media Sales, Consumer Triangle - Matrix Media Sales Podcast Episode 14
description: In this episode we talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of media ad sales in the world of publishing.
image: https://blog.matrixformedia.com/hubfs/Podcast%20Images/PodcastEpisode14.png
---

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# The Advertiser, Media Sales, Consumer Triangle - Matrix Media Sales Podcast Episode 14

 Posted on  July 7, 2017  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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In this episode of the podcast we talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of media ad sales in the world of publishing. Matt has been in this industry for years and has worked in nearly every aspect of the publishing world. 

There is a balance that sales reps need to strike between pleasing advertisers and creating ads that are relevant to the audience. How can publishers of all size leverage data to create compelling advertising that brings in revenue? 

Also, we talk about how to staff media sales organizations to bridge gaps and leverage data to grow reader revenue and provide relevant advertising to their audience.

Subscribe to the Matrix Media Sales Podcast – [Soundcloud](https://soundcloud.com/user-328292058) | [iTunes Feed](https://itunes.apple.com/us/podcast/matrix-solutions-media-sales/id1139811278?mt=2)

Past episodes of the [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast).

*What's that song?  William Tyler, [The Sleeping Prophet](https://www.youtube.com/watch?v=c5Lt3rJDsr4)*

 Tags: [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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