---
title: Matrix Blog | Team Matrix (3)
description: Latest insights and blog posts from Matrix Solutions (3)
image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg
---

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## Team Matrix

### Recent Posts

[![](https://blog.matrixformedia.com/hubfs/Monetizing%20Advertising%20Sales%20in%20an%20Opportune%20Year%20(2).png) ](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us)

#### [Monetizing Advertising Inventory in an Opportune Year](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us)

 The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. [… Read more »](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Lost%20Deals%20Feature%20Image.png) ](https://blog.matrixformedia.com/utilizing-lost-sales-data-for-business-growth?hsLang=en-us)

#### [Utilizing Lost Sales Data for Business Growth](https://blog.matrixformedia.com/utilizing-lost-sales-data-for-business-growth?hsLang=en-us)

 No one wants to dwell on their lost sales. These sneaky figures represent all the potential earnings we missed out on because we didn't quite hit the mark for [… Read more »](https://blog.matrixformedia.com/utilizing-lost-sales-data-for-business-growth?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/MASC-Member-Profile-Feature-Image_Joe-Lampert.png) ](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us)

#### [MASC Member Profile: Joe Lampert, CNOmniMedia](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us)

 We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q4-2023-Winner-Image-1200x628.jpg) ](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us)

#### ['Deals Forecasting', 'Alerts', and 'Sales Outlook' Monarch Functions Help Grow Digital Business Over 37%](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us)

 Our Q4 2023 Matrix Sales Superhero was able to increase digital spend by over 37% and total yearly spend by over 7% by using Monarch functions to track past [… Read more »](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/1080-Q3-23-Winner-Image.jpg) ](https://blog.matrixformedia.com/meet-the-q3-2023-sales-superhero-?hsLang=en-us)

#### [Monarch's 'Sales Outlook' and 'Deals' Tabs Help Maintain Client Retention and Grow New Business](https://blog.matrixformedia.com/meet-the-q3-2023-sales-superhero-?hsLang=en-us)

 The Q3 2023 Matrix Sales Superhero leaned heavily on Monarch during a period of high turnover enabling her to stay up-to-date on accounts that had shifted, [… Read more »](https://blog.matrixformedia.com/meet-the-q3-2023-sales-superhero-?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/MASC%20FAST%20POV%201200x628.png) ](https://blog.matrixformedia.com/what-does-fast-channel-growth-mean-for-ota-tv?hsLang=en-us)

#### [What Does ‘FAST’ Channel Growth Mean For OTA TV?](https://blog.matrixformedia.com/what-does-fast-channel-growth-mean-for-ota-tv?hsLang=en-us)

 Free, Ad-supported Streaming TV (FAST) channels are flourishing with no sign of slowing down. With the potential to reach new audiences and usher in new [… Read more »](https://blog.matrixformedia.com/what-does-fast-channel-growth-mean-for-ota-tv?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Peter-Jones-Feature-Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us)

#### [MASC Member Profile: Peter Jones, Premion](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us)

 We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the [… Read more »](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q2-23-Winner-Image.jpg) ](https://blog.matrixformedia.com/meet-the-q2-2023-sales-superhero?hsLang=en-us)

#### [Big Win Fast-Tracked with Monarch's 'Activity' and 'Historical Revenue' Features](https://blog.matrixformedia.com/meet-the-q2-2023-sales-superhero?hsLang=en-us)

 The Q2 2023 Matrix Sales Superhero tracked activity and next steps, as well as reviewed historical revenue, in order to achieve a huge win that gave both new [… Read more »](https://blog.matrixformedia.com/meet-the-q2-2023-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Feature%20Image%20no%20play%20button%20Becky.jpg) ](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

#### [MASC Member Profile: Becky Meyer, Gray Television](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

 We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her [… Read more »](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q1%2023%20Winner%20Image.jpg) ](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

#### [Increasing Spend through delivering ROI by utilizing Monarch's Account List and Revenue Tabs.](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

 Learn how the Q1 2023 Matrix Sales Superhero has managed to organize and analyze client info with ease in order to provide successful ROI, resulting in [… Read more »](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

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