---
title: Building a Media Company for the Modern Audience - Matrix Media Sales Podcast Episode 15
description: In this episode we talk with Jim Brady, CEO at Spirited Media, about building a unique, mobile-first news website in the age of mobile phones.
image: https://blog.matrixformedia.com/hubfs/Blog%20Headers/Screen%20Shot%202017-08-10%20at%203.43.28%20PM.png
---

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# Building a Media Company for the Modern Audience - Matrix Media Sales Podcast Episode 15

 Posted on  August 10, 2017  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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In this episode of the podcast we talk with Jim Brady, CEO at Spirited Media, about building a unique, mobile-first news website in the age of mobile phones. We talk about where revenue comes from and what happens when you put your audience first.

As the media industry changes, the Spirited Media suite of websites is changing with it. From their personality infused writing, to the lean staff and monetization strategies. [With Spirited Media recently reorganizing](https://medium.com/billy-penn/spirited-media-is-growing-so-were-making-some-changes-f3efe7431584), I thought it would be a great time to talk with Jim Brady about what he has built.

Enjoy a conversation between Jim and I about how sites like [Billy Penn](https://billypenn.com/), [The Incline](https://theincline.com/) and [Denverite](https://www.denverite.com/) are approaching media so differently.

Subscribe to the Matrix Media Sales Podcast – [Soundcloud](https://soundcloud.com/user-328292058) | [iTunes Feed](https://itunes.apple.com/us/podcast/matrix-solutions-media-sales/id1139811278?mt=2)

Past episodes of the [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast).

*What's that song?  Ennio Morricone, [Sospetti e Tenerezze](https://www.youtube.com/watch?v=wqIJF-1Yh-c)*

 Tags: [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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