---
title: "Matrix Means Media Podcast: Candid Conversation Series- Ad Buy/Sell Automation: Now and When?"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Matrix Means Media Podcast: Candid Conversation Series- Ad Buy/Sell Automation: Now and When?](https://blog.matrixformedia.com/candid-conversation-series-ad-buy/sell-automation-now-and-when)

 Written by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick) | August 20, 2021

Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (Senior Program Manager, CNOmniMedia) moderates this in-depth conversation with insights from Mark McKee (SVP & Chief Revenue Officer, FreeWheel), Jay Stevens (President, Hudson MX), Fraser Woollard (SVP Business Development, Mediaocean), and Mark Gorman (CEO, Matrix Solutions). 

...and don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, where they set the stage before the conversation  kicks off!

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

[View full post](https://blog.matrixformedia.com/candid-conversation-series-ad-buy/sell-automation-now-and-when)

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