---
title: "Matrix Means Media Podcast: Candid Conversation Series- Ad-Supported Streaming TV FTW"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Matrix Means Media Podcast: Candid Conversation Series- Ad-Supported Streaming TV FTW](https://blog.matrixformedia.com/candid-conversation-series-ad-supported-streaming-tv-ftw)

 Written by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick) | September 24, 2021

Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (Chief Revenue Officer, E.W. Scripps), Ian Donnelly (Manager, Ad Operations, Cinedigm), and Raoul Marinescu (President, Streaming Sales, Local Now/ Entertainment Studios). 

...and don't miss the 'pre-game' session with Brenda Hetrick and Matrix CEO, Mark Gorman, where they set the stage before the conversation  kicks off!

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

[View full post](https://blog.matrixformedia.com/candid-conversation-series-ad-supported-streaming-tv-ftw)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brenda Hetrick"
  },
  "dateModified" : "2021-09-24T16:14:41.032Z",
  "datePublished" : "2021-09-24T16:14:41Z",
  "headline" : "Matrix Means Media Podcast: Candid Conversation Series- Ad-Supported Streaming TV FTW",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://f.hubspotusercontent00.net/hubfs/1913602/Ep-12-Snapshot-Image-1200-Headshots.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://blog.matrixformedia.com/candid-conversation-series-ad-supported-streaming-tv-ftw",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Matrix Blog"
  }
}
```