---
title: "Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
image: https://blog.matrixformedia.com/hubfs/Snapshot%20Headshot%20Image%201200.jpg
---

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# Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace

 Posted on  April 22, 2021  by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick)

[Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Scripps](https://blog.matrixformedia.com/topic/scripps), [automation](https://blog.matrixformedia.com/topic/automation), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Missy Evenson](https://blog.matrixformedia.com/topic/missy-evenson), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Barbara Bekkedahl](https://blog.matrixformedia.com/topic/barbara-bekkedahl), [The Weather Channel](https://blog.matrixformedia.com/topic/the-weather-channel), [Becky Meyer](https://blog.matrixformedia.com/topic/becky-meyer), [Gray Television](https://blog.matrixformedia.com/topic/gray-television)

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![Snapshot Headshot Image 1200](https://blog.matrixformedia.com/hs-fs/hubfs/Snapshot%20Headshot%20Image%201200.jpg?width=350&name=Snapshot%20Headshot%20Image%201200.jpg)

Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) share their insights with moderator Mark Gorman (CEO, Matrix Solutions). 

...and don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, where they set the stage before the conversation  kicks off!

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

 Tags: [Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Scripps](https://blog.matrixformedia.com/topic/scripps), [automation](https://blog.matrixformedia.com/topic/automation), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Missy Evenson](https://blog.matrixformedia.com/topic/missy-evenson), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Barbara Bekkedahl](https://blog.matrixformedia.com/topic/barbara-bekkedahl), [The Weather Channel](https://blog.matrixformedia.com/topic/the-weather-channel), [Becky Meyer](https://blog.matrixformedia.com/topic/becky-meyer), [Gray Television](https://blog.matrixformedia.com/topic/gray-television)

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