---
title: "Matrix Means Media Podcast: Candid Conversation Series- How are Consumer Habits and Attitudes Impacting OTT Video"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
image: https://blog.matrixformedia.com/hubfs/Episode%202%20OTT%201200%20Headshots.jpg
---

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# Matrix Means Media Podcast: Candid Conversation Series- How are Consumer Habits and Attitudes Impacting OTT Video

 Posted on  October 28, 2020  by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick)

[Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Tim Hanlon](https://blog.matrixformedia.com/topic/tim-hanlon), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Media Consumption](https://blog.matrixformedia.com/topic/media-consumption), [Jill Rosengard Hill](https://blog.matrixformedia.com/topic/jill-rosengard-hill), [OTT Video](https://blog.matrixformedia.com/topic/ott-video), [Consumer Insights](https://blog.matrixformedia.com/topic/consumer-insights)

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![Episode 2 OTT 1200 Headshots](https://blog.matrixformedia.com/hs-fs/hubfs/Episode%202%20OTT%201200%20Headshots.jpg?width=350&name=Episode%202%20OTT%201200%20Headshots.jpg)

Listen in as Magid's Jill Rosengard Hill and The Vertere Groups Tim Hanlon discuss recent survey insights on the current state of consumer viewing – behaviors, attitudes, preferences, likelihoods – with a pre vs. post Covid comparison of media consumption, and how this current state of consumer viewing will impact the fast-changing business of “television” in the months and years ahead. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before the Candid Conversation kicks off!

*This Candid Conversation did include a presentation with slides discussed throughout. In order to watch this conversation and see the slides, you can also register for and access the on demand version **[here](https://online.flippingbook.com/view/218644/)**!

 

 

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

 Tags: [Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Tim Hanlon](https://blog.matrixformedia.com/topic/tim-hanlon), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Media Consumption](https://blog.matrixformedia.com/topic/media-consumption), [Jill Rosengard Hill](https://blog.matrixformedia.com/topic/jill-rosengard-hill), [OTT Video](https://blog.matrixformedia.com/topic/ott-video), [Consumer Insights](https://blog.matrixformedia.com/topic/consumer-insights)

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