---
title: "Matrix Means Media Podcast: Candid Conversation Series- Local Media Fights Back"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
image: https://blog.matrixformedia.com/hubfs/Local%20Media%20Fights%20Back%20Headshots%20Snapshot%201200.jpg
---

[![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us)

[DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us)

# Matrix Means Media Podcast: Candid Conversation Series- Local Media Fights Back

 Posted on  March 17, 2021  by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick)

[Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Local Ad Sales](https://blog.matrixformedia.com/topic/local-ad-sales), [Catherine Badalmente](https://blog.matrixformedia.com/topic/catherine-badalmente), [Graham Media Group](https://blog.matrixformedia.com/topic/graham-media-group), [Pamela Russo](https://blog.matrixformedia.com/topic/pamela-russo), [Lisa Bishop](https://blog.matrixformedia.com/topic/lisa-bishop), [Entercom](https://blog.matrixformedia.com/topic/entercom), [Allen Media Broadcasting](https://blog.matrixformedia.com/topic/allen-media-broadcasting)

- [Tweet](https://twitter.com/share)

![Local Media Fights Back Headshots Snapshot 1200](https://blog.matrixformedia.com/hs-fs/hubfs/Local%20Media%20Fights%20Back%20Headshots%20Snapshot%201200.jpg?width=350&name=Local%20Media%20Fights%20Back%20Headshots%20Snapshot%201200.jpg)

Listen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big Tech and spotlights the innovation from the field that proves that local media continues to 'earn its keep'! Tim Hanlon (CEO, The Vertere Group) moderates this Candid Conversation with insightful viewpoints from Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting). 

...and don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, where they set the stage before the conversation  kicks off!

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

 Tags: [Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Local Ad Sales](https://blog.matrixformedia.com/topic/local-ad-sales), [Catherine Badalmente](https://blog.matrixformedia.com/topic/catherine-badalmente), [Graham Media Group](https://blog.matrixformedia.com/topic/graham-media-group), [Pamela Russo](https://blog.matrixformedia.com/topic/pamela-russo), [Lisa Bishop](https://blog.matrixformedia.com/topic/lisa-bishop), [Entercom](https://blog.matrixformedia.com/topic/entercom), [Allen Media Broadcasting](https://blog.matrixformedia.com/topic/allen-media-broadcasting)

### Subscribe to Email Updates

### Recent Posts

![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)

Toll Free: 877.687.9066

Direct Dial: 412.697.3000

General: info@matrixformedia.com

Suite 500

Nova Tower 1, One Allegheny Square,   
Pittsburgh, PA

###### Follow Us

- [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber)
- [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home)
- [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions)
- [**](https://www.facebook.com/MatrixSolutions)
- [**](https://www.instagram.com/matrxsolutions/)

###### Contact

### Fields marked with an * are required

© 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)