---
title: "Matrix Means Media Podcast: Candid Conversation Series- Local TV/ Video Advertising: A Reality Check"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
image: https://blog.matrixformedia.com/hubfs/Episode%203%20Local%20TV%201200%20Headshots.jpg
---

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# Matrix Means Media Podcast: Candid Conversation Series- Local TV/ Video Advertising: A Reality Check

 Posted on  November 24, 2020  by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick)

[Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Local TV/Video](https://blog.matrixformedia.com/topic/local-tv-video), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Andrew Ward](https://blog.matrixformedia.com/topic/andrew-ward), [John Vilade](https://blog.matrixformedia.com/topic/john-vilade), [Maggie Drake](https://blog.matrixformedia.com/topic/maggie-drake)

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![Episode 3 Local TV 1200 Headshots](https://blog.matrixformedia.com/hs-fs/hubfs/Episode%203%20Local%20TV%201200%20Headshots.jpg?width=350&name=Episode%203%20Local%20TV%201200%20Headshots.jpg)

Listen in to hear this post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising. In Matrix's November Media Ad Sales Summit Candid Conversation, we discussed the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before Mark jumps into the Moderator role to kick off this Candid Conversation with Andrew Ward (President, Ampersand), John Vilade (Head of Advertising Sales, Premion), and Maggie Drake (Sr. Director - OTT Partnerships, E.W. Scripps / Octane).

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

 Tags: [Brenda Hetrick](https://blog.matrixformedia.com/topic/brenda-hetrick), [Mark Gorman](https://blog.matrixformedia.com/topic/mark-gorman), [Local TV/Video](https://blog.matrixformedia.com/topic/local-tv-video), [Matrix Means Media Podcast](https://blog.matrixformedia.com/topic/matrix-means-media-podcast), [New Episode](https://blog.matrixformedia.com/topic/new-episode), [Candid Conversations](https://blog.matrixformedia.com/topic/candid-conversations), [candid conversation series](https://blog.matrixformedia.com/topic/candid-conversation-series), [Andrew Ward](https://blog.matrixformedia.com/topic/andrew-ward), [John Vilade](https://blog.matrixformedia.com/topic/john-vilade), [Maggie Drake](https://blog.matrixformedia.com/topic/maggie-drake)

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