Partnership is a key cornerstone for Matrix, both in the relationships we build with our clients and the ones we forge with other vendors. This e-newsletter is extremely demonstrative of that, detailing how we continually are developing the Matrix platform for the future by working closely with, and then incorporating feedback from our clients as well as building tight integrations with vendor partners. Read more from our Chief Development & Strategy Officer, BJ Boyle, in the article entitled “One small step for sales…” below. Also, be sure to catch up on Matrix news, including our move into new digs, and the launch of our new website!
Inside Matrix
"One small step for sales..."
Leverage innovation, both BIG and small to own the Sales Journey
At the opening sequence of TED2016, held in February, a profound statement was made to begin the conference. The sentiment was retweeted and referenced several times shortly after (and during) the event, as it seemed to have been thought-provoking to people other than just myself. OK, suspense killing you? Read more.
We were recently featured in the latest edition of CIO Review as one of the "Top 20 Most Promising Sales Management Solution Providers".
CIO Review Feature
Matrix Solutions: Facilitating Streamlined Sales Processes
Sales processes for any business enterprise play a critical role in facilitating the entry of data into a company’s workflow. It’s important to understand the data can be from a variety of sources, i.e. proposals and orders to client interactions, notes and activity. Sales teams especially in media organizations have to transact with varied clientele and different technologies, subsequently bringing in large amounts of data. This drives the organizations to maintain the consistency of available data, which serves as a basis for consultative selling. Pittsburgh, PA based Matrix Solutions provides a web-based media-specific platform that helps sales teams in all media; broadcast, radio and digital advertising businesses manage their accounts and sales processes. “Matrix Solutions has been leading the way in delivering media-specific CRM and Sales Intelligence systems since 1992,” says Mark Gorman, CEO, Matrix Solutions. The company’s Matrix platform aggregates the data captured from the multiple entry points, further leveraging its sales enablement capabilities by sending alert notifications of vital information to appropriate sales professional. Read more.
The Latest Matrix News
Matrix Solutions Unveils Media Market Forecast Powered by BIA/Kelsey
Users will now be able to access the local media and advertising experts’ data within the Matrix Platform
Matrix Solutions has announced Media Market Forecast powered by BIA/Kelsey is now available in the newest product release of their enterprise platform. The Matrix CRM and Sales Intelligence release, available on April 30, 2016 to all customers, will significantly extend users’ capabilities for both budgeting and forecasting by accessing industry data within the solution. Read more.
TapClicks and Matrix Solutions join forces to create a standard seamless solution for sales enablement, operational efficiency, and reporting
TapClicks Inc., a leading marketing technology platform provider and Matrix Solutions are excited to announce their partnership to provide an integrated end-to-end solution. This partnership enables clients, media sales organizations, and operational delivery teams to be more efficient, to eliminate friction in the sales process and easily deliver fully integrated marketing and advertising campaigns. The combined force of the two organizations produces a powerful solution for the modern sales team. Read more.
Matrix Minutes
We've moved!
It's been many months in the making, but we are finally settled into our new home at Nova Place in Allegheny Square. Yes, we're still in Pittsburgh, just blocks from our previous headquarters. The new space is beautiful and puts us in the same atmosphere of many other local tech firms. Be sure to stop by if you're in the area and check it out! In the meantime, click here for more pictures and info about our move, courtesy of Imagine Careers.
New Website
As you've likely noticed, we've been hard at work on updating our website. The site has been updated to better illustrate our focus across the many market verticals we serve and the benefits our platform provides. Check out the new changes and improved look and feel, including a simplified navigability! See the new site here.
Matrix Event Recap
Another month, another schedule full of fantastic industry events. Just last week, our team was split between Boston for the Internet and Television Expo (INTX), and Austin for BIA/Kelsey's ENGAGE! In Austin, our CEO/President, Mark Gorman, was a featured speaker, highlighting a Matrix Solutions case study.
Industry Insights
Finding an optimal mix between new and old media
Only a few decades ago, finding the right mix for your media plan didn’t take too much imagination. There were only a few different types of media to choose from. Mix a couple newspaper ads with some TV and radio, and bam, you were done. These days that challenge has become a lot more difficult. Digital media has added an almost infinite number of possibilities to the mix. Read more.
Upfront Ad Sales: Have Good Times Returned for Network TV?
The TV upfront season is when broadcast executives are on edge. The networks sell 70 percent or more of their ad time before summer ends. And after some rough years recently, this one could be a good one for network execs.
Analysts at Nomura, observing a “surge in TV ad demand,” believe we’ll see a “return to year over year growth in upfront commitments.” Behind that prediction Nomura points to a current “robust consumer economy.” Coupling that with low unemployment and strong auto sales increases (broadcast TV ad spend for the car category is up five percent year over year for January and February), Nomura estimates a 5.5 percent dollar growth in total broadcast commitments, reaching a total of $8.8 billion. Read more.
Upcoming Events
Open Learning Sessions | Offered Regularly | We have dozens of Open Learning Sessions scheduled through the summer. Be sure to check out the updated schedule and attend an open learning session that interests you! Sessions teach you how to use Matrix to maximize your CRM and sales analytics.