This year has had unique challenges, however, we are over the halfway point and charging full steam ahead into the last two quarters of 2020. With a continued presence in the market and growth within our team and product suite, we are steady on our mission to enhance the industry and the media industry’s day-to-day sales operations.
This month’s eNews edition features our CEO Quarterly Video Update, which is just that... a look at what's ahead from our CEO, Mark Gorman, with regards to industry, product, and Matrix perspective. We also have the details on a new, upcoming webinar focused on 'Optimizing Spot TV' August 6th with TV NewsCheck. And you won't want to miss the recently published article from our CEO, 'Making Automated a Convergence a Reality' - its all here, and more, so read on!
Inside Matrix
Check Out the Q2 2020 CEO Video Update
In the News
Matrix Continues to Expand Localized Efforts Through Mexico City Operations
Significant additions to the Matrix Mexico team will allow the company to accelerate development of their product and service offerings and grow their customer base throughout the Latin American market
Matrix expands their Mexico City operations to both support localized product and service solutions and customers in the Latin American Market. Matrix’s global media ad sales platform, Monarch, runs on a fully localized Spanish version, delivering a highly intuitive experience, enterprise-wide, that enables users to optimize advertising revenue. With a well-established team in place and continued growth of product suite, Matrix deemed now the time to expand operations to ensure customers in the market have access to and are capitalizing on....
Read the Full Press Release Here>>
Making Automated Convergence a Reality
Matrix CEO, Mark Gorman, shared valuable insights, published on TVNewsCheck, sharing how an automated process which makes linear TV buys comparable to the ease of digital buys is attainable through convergence among technology companies and broadcasters.
In The Market
Get Ready for Another Informative Webinar
Following up on TVNewsCheck’s June 25 online webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing how to attract advertisers to spend more in spot TV, steps remaining in streamlining the buy/sell process with technology, and coping with audience measurement updates, including the addition of broadband only homes into sample.
Matrix will once again serve as both a sponsor and contributor to this webinar, produced by TVNewsCheck.
Learn More About This Follow Up Webinar here>>
Still want to check out the previous webinar? No problem! The On-Demand Version is still available here or you can check out the follow up article here!
It's Time to Meet our Q2 Sales Superhero!
Congratulations to the Q2 2020 Superhero Sales Success winner... Bruce Fox from WTIC Fox61, Hartford, CT!
In addition to earning a $250 gift card and his success story featured here and compiled into the Matrix Solutions' winners playbook, our Q2 winner has also received a complimentary registration to Matrix's next Media Ad Sales Summit! Check out Bruce's winning submission...
Challenge: Grow enterprise accounts during the Pandemic to offset the budget cuts. Keep track of my daily progress by quarter and by month.
Solution: There was no better prospecting tool than to go into Matrix each day and revisit ....
Read the Full Winning Submission Here >>
Matrix Means Media Podcast!
Brenda Hetrick, CRO of Matrix continues to bring great episodes to her exciting podcast series, sharing an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.
Subscribe to the Matrix Mean Media Podcast Here>>
Check out the latest episode!
EPISODE 7: GUEST BEN LANDERS, BLUE CORONA
Listen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!
Matrix's LinkedIn Community Group
During this time of social distancing, Matrix is contributing to the virtual collaboration effort. We have created a platform to help everyone stay connected while staying up to date on all things industry and Matrix. We invite you to visit and join the Matrix Solutions Community group on LinkedIn today!
Join the Matrix Solutions Community group here>>
Upcoming Events
Following up on TVNewsCheck’s June 25 online webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing how to attract advertisers to spend more in spot TV, steps remaining in streamlining the buy/sell process with technology, and coping with audience measurement updates, including the addition of broadband only homes into sample. Matrix will once again be a contributor and sponsor to this event. Learn more about what will be covered and who will be contributing to the conversation here.
Register Here to see Mark Gorman, CEO, Matrix Solutions share his insights in this important follow-up conversation!
The 2020 Radio Show is a convergence of all who thrive in the audio and media space. The most creative minds in broadcasting, podcasting and streaming come together to collaborate, strategize, network and have some fun. Attendees will gain valuable insights from innovators and influencers in radio, advertising and beyond.
Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.
On the heels of a recent rebrand, this year's event will allow for an expanded attendee base and provide enhanced programming for station staff, from sales and management to news operations. Now open to stations in small and mid-size markets (DMAs 50+), SMTE offers attendees the tools and knowledge to overcome obstacles and break through the barriers confronting their businesses and careers, thus reflecting the event's 2020 theme “Break Through.”
Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.
TVB is announcing (Alt) Forward 2020, an adaptation of the annual Forward Conference in light of COVID-19 concerns. (Alt) Forward 2020 is a multi-dimensional, virtual experience that will take place on Oct. 1 for our members, agencies, and customers.
We’re calling this year’s event (Alt) Forward 2020 to reflect an alternate approach to delivering top-notch programming for our members and partners, and driving value for our sponsors.
Matrix is a sponsor of this exciting event so stay tuned for more details on Matrix's Participation.
The Hispanic Radio Conference is an annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting. Since its inception in 2007, this conference has addressed issues specific to Hispanic radio, as well as the industry overall. As the Hispanic population has grown to an increasingly large segment of the country every year, one with huge economic and social implications, so, too, has Hispanic radio grown.
With Matrix Solutions’ expansion into the LATAM market last year with our Mexico City office, our team is excited to attend this event. Connect with us at the conference so we can discuss how Matrix can efficiently connect your data and boost your prospect-to-cash process.
Until next time, Happy Selling!