--- title: "July E-News: What's Happening at Matrix" description: Enjoy this July edition of the Matrix e-news with exciting updates on all things Matrix! image: https://blog.matrixformedia.com/hubfs/July%20Featured%20Image-2.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) # July E-News: What's Happening at Matrix Posted on July 27, 2020 by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) [Blog](https://blog.matrixformedia.com/topic/blog), [E-Newsletters](https://blog.matrixformedia.com/topic/enews), [Matrix Success](https://blog.matrixformedia.com/topic/matrix-success) - [Tweet](https://twitter.com/share) This year has had unique challenges, however, we are over the halfway point and charging full steam ahead into the last two quarters of 2020. With a continued presence in the market and growth within our team and product suite, we are steady on our mission to enhance the industry and the media industry’s day-to-day sales operations. This month’s eNews edition features our CEO Quarterly Video Update, which is just that... a look at what's ahead from our CEO, Mark Gorman, with regards to industry, product, and Matrix perspective. We also have the details on a new, upcoming webinar focused on 'Optimizing Spot TV' August 6th with TV NewsCheck. And you won't want to miss the recently published article from our CEO, 'Making Automated a Convergence a Reality'  - its all here, and more, so read on! --- ## Inside Matrix ![CEO Video Mark Play 1200x628](https://blog.matrixformedia.com/hs-fs/hubfs/CEO%20Video%20Mark%20Play%201200x628.jpg?width=300&name=CEO%20Video%20Mark%20Play%201200x628.jpg) #### **Check Out the Q2 2020 CEO Video Update** In our Q2 2020 CEO Video update, Matrix CEO, Mark Gorman gives us insights into the current state of the industry, his outlook going into the final two quarters of 2020, and what innovative technology Matrix has on the forefront.   [See the Full Video Here >>](https://blog.matrixformedia.com/matrix-ceo-video-update-q2-2020?hsLang=en-us)   [![Subscribe Quarterly Insights Feature Image](https://blog.matrixformedia.com/hs-fs/hubfs/Subscribe%20Quarterly%20Insights%20Feature%20Image.jpg?width=300&name=Subscribe%20Quarterly%20Insights%20Feature%20Image.jpg)](https://share.hsforms.com/1t3956G99TXCNGEbGnzVc0g150jm) #### **Subscribe to ****Matrix**** Quarterly Insights!** Stay up to date on the latest Media Ad Sales trends, Matrix news, and details on the next Media Ad Sales Summit by subscribing to the Matrix Quarterly Insights emails!   [Subscribe Here >>](https://share.hsforms.com/1t3956G99TXCNGEbGnzVc0g150jm)   **Always More to Learn with Matrix!** There are still two July sessions of Instructor Led Training Sessions available to Matrix Monarch users! Brush up on your Matrix skills or learn something new by participating in these upcoming learning sessions: - [Matrix in your Workday – Managers](https://attendee.gotowebinar.com/register/1411683177876757264) - July 27th @ 2:00PM EST - [Matrix in your Workday – AE’s](https://attendee.gotowebinar.com/register/7450214231762123792) - July 29th @ 3:30PM EST Continue checking the [Matrix Learning Sessions page](https://www.matrixformedia.com/company/open-learning-sessions/?hsLang=en-us) for each month's list of instructor led training sessions. If you're a **Premium Matrix user**, we have you covered too! Check out our available on-demand learning sessions that cover an array of topics from list building and CRM, to reporting, forecasting, and more!   [Check Them Out Here >>](https://www.gotostage.com/channel/534816013225087749)   --- ## In the News #### **Matrix Continues to Expand Localized Efforts Through Mexico City Operations** [![Mexico Expansion PR Image](https://blog.matrixformedia.com/hs-fs/hubfs/Mexico%20Expansion%20PR%20Image.jpg?width=300&name=Mexico%20Expansion%20PR%20Image.jpg)](https://blog.matrixformedia.com/news/matrix-continues-to-expand-localized-efforts-through-mexico-city-operations?hsLang=en-us) *Significant additions to the Matrix Mexico team will allow the company to accelerate development of their product and service offerings and grow their customer base throughout the Latin American market** *  Matrix expands their Mexico City operations to both support localized product and service solutions and customers in the Latin American Market. Matrix’s global media ad sales platform, Monarch, runs on a fully localized Spanish version, delivering a highly intuitive experience, enterprise-wide, that enables users to optimize advertising revenue. With a well-established team in place and continued growth of product suite, Matrix deemed now the time to expand operations to ensure customers in the market have access to and are capitalizing on.... [Read the Full Press Release Here>>](https://blog.matrixformedia.com/news/matrix-continues-to-expand-localized-efforts-through-mexico-city-operations?hsLang=en-us)   [![OpEd Fature Image Convergence-1](https://blog.matrixformedia.com/hs-fs/hubfs/OpEd%20Fature%20Image%20Convergence-1.jpg?width=300&name=OpEd%20Fature%20Image%20Convergence-1.jpg)](https://tvnewscheck.com/article/251172/making-automated-convergence-a-reality/) #### **Making Automated Convergence a Reality** Matrix CEO, Mark Gorman, shared valuable insights, published on TVNewsCheck, sharing how an automated process which makes linear TV buys comparable to the ease of digital buys is attainable through convergence among technology companies and broadcasters. [Read the Full Article Here>>](https://tvnewscheck.com/article/251172/making-automated-convergence-a-reality/) --- ## In The Market #### **Get Ready for Another Informative Webinar** #### **[![Webinar2 Headshot Image](https://blog.matrixformedia.com/hs-fs/hubfs/Webinar2%20Headshot%20Image.jpg?width=300&name=Webinar2%20Headshot%20Image.jpg)](https://tvnewscheck.com/article/top-news/251369/tvn-to-present-second-webinar-on-optimizing-spot-tv-in-a-challenging-economy/)** Following up on TVNewsCheck’s June 25 online webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing how to attract advertisers to spend more in spot TV, steps remaining in streamlining the buy/sell process with technology, and coping with audience measurement updates, including the addition of broadband only homes into sample.  Matrix will once again serve as both a sponsor and contributor to this webinar, produced by TVNewsCheck. [Learn More About This Follow Up Webinar here>>](https://tvnewscheck.com/article/top-news/251369/tvn-to-present-second-webinar-on-optimizing-spot-tv-in-a-challenging-economy/) *Still want to check out the previous webinar?*  No problem! The On-Demand Version is still available [here](https://us02web.zoom.us/webinar/register/2815913654470/WN_8Uk8RQG1QKqFSNnkIgXxZQ) or you can check out the follow up article [here](https://tvnewscheck.com/article/250755/local-spot-revenue-shows-signs-of-life/)! #### **It's Time to Meet our Q2 Sales Superhero!** [![Superhero Sales Success Meet the Winner](https://blog.matrixformedia.com/hs-fs/hubfs/Superhero%20Sales%20Success%20Meet%20the%20Winner.jpg?width=300&name=Superhero%20Sales%20Success%20Meet%20the%20Winner.jpg)](https://blog.matrixformedia.com/meet-the-q2-2020-sales-superhero?hsLang=en-us) Congratulations to the Q2 2020 Superhero Sales Success winner... ***Bruce Fox from* *WTIC Fox61, Hartford, CT!*** In addition to earning a $250 gift card and his success story featured here and compiled into the Matrix Solutions' winners playbook, our Q2 winner has also received  a complimentary registration to Matrix's next Media Ad Sales Summit! Check out Bruce's winning submission... ***Challenge: ***Grow enterprise accounts during the Pandemic to offset the budget cuts. Keep track of my daily progress by quarter and by month. ***Solution: ***There was no better prospecting tool than to go into Matrix each day and revisit .... [Read the Full Winning Submission Here >>](https://blog.matrixformedia.com/meet-the-q2-2020-sales-superhero?hsLang=en-us) #### **Matrix Means Media Podcast!** [![Matrix-Means-Media-Podcast](https://blog.matrixformedia.com/hs-fs/hubfs/Matrix-Means-Media-Podcast.png?width=300&name=Matrix-Means-Media-Podcast.png)](https://info.matrixformedia.com/en/podcast?hsLang=en-us) [Brenda Hetrick](https://www.matrixformedia.com/company/leadership/brenda-hetrick/?hsLang=en-us), CRO of[ Matrix](https://www.matrixformedia.com/?hsLang=en-us) continues to bring great episodes to her exciting podcast series, sharing an insider viewpoint on how process, technology, and consumer behavior are propelling the **automation evolution** of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the **Matrix Means Media** podcast. [Subscribe to the Matrix Mean Media Podcast Here>>](https://info.matrixformedia.com/en/podcast?hsLang=en-us) #### ***Check out the latest episode!*** **[![ICYMI Ep7 Matrix Means Media Image Ben Landers](https://blog.matrixformedia.com/hs-fs/hubfs/ICYMI%20Ep7%20Matrix%20Means%20Media%20Image%20Ben%20Landers.jpg?width=300&name=ICYMI%20Ep7%20Matrix%20Means%20Media%20Image%20Ben%20Landers.jpg)](http://www.matrixmeansmedia.com)** **EPISODE 7: **GUEST BEN LANDERS, [BLUE CORONA](https://www.bluecorona.com/) Listen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!   **** #### **Matrix's LinkedIn Community Group** [![LI Community](https://blog.matrixformedia.com/hs-fs/hubfs/LI%20Community.jpg?width=300&name=LI%20Community.jpg)](https://www.linkedin.com/groups/4479214/) During this time of social distancing, Matrix is contributing to the virtual collaboration effort. We have created a platform to help everyone stay connected while staying up to date on all things industry and Matrix. We invite you to visit and join the Matrix Solutions Community group on LinkedIn today! [Join the Matrix Solutions Community group here>>](https://www.linkedin.com/groups/4479214/)   --- ## Upcoming Events [Data, Performance, Technology: Optimizing Spot TV in a Challenging Economy](https://us02web.zoom.us/webinar/register/3815948399602/WN_7QC4uWgXQRmRN2px9s0b1w) **Ι Webinar** **Date: Aug 6, 2020 01:00 PM ET** Following up on TVNewsCheck’s June 25 online webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing how to attract advertisers to spend more in spot TV, steps remaining in streamlining the buy/sell process with technology, and coping with audience measurement updates, including the addition of broadband only homes into sample. Matrix will once again be a contributor and sponsor to this event. Learn more about what will be covered and who will be contributing to the conversation [here](https://tvnewscheck.com/article/top-news/251369/tvn-to-present-second-webinar-on-optimizing-spot-tv-in-a-challenging-economy/). [Register Here](https://us02web.zoom.us/webinar/register/3815948399602/WN_7QC4uWgXQRmRN2px9s0b1w) to see Mark Gorman, CEO, Matrix Solutions share his insights in this important follow-up conversation!   [**Radio Show**](https://www.radioshowweb.com/)** ****Ι **Moved to Digital Event**** **Date Info TBD** The 2020 Radio Show is a convergence of all who thrive in the audio and media space. The most creative minds in broadcasting, podcasting and streaming come together to collaborate, strategize, network and have some fun. Attendees will gain valuable insights from innovators and influencers in radio, advertising and beyond.  Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.   **[NAB SMTE Sales and Management Television Exchange ](http://www.nab.org/sites/2019smte/default2.asp)****Ι **Moved to Digital Event**** **Date Info TBD** On the heels of a recent rebrand, this year's event will allow for an expanded attendee base and provide enhanced programming for station staff, from sales and management to news operations. Now open to stations in small and mid-size markets (DMAs 50+), SMTE offers attendees the tools and knowledge to overcome obstacles and break through the barriers confronting their businesses and careers, thus reflecting the event's 2020 theme “Break Through.” Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.   **[TVB (Alt) Forward 2020 ](https://www.tvb.org/Public/ForwardConference2019Highlights.aspx)****Ι **Moved to Digital Event**** **October 1, 2020** TVB is announcing (Alt) Forward 2020, an adaptation of the annual Forward Conference in light of COVID-19 concerns. (Alt) Forward 2020 is a multi-dimensional, virtual experience that will take place on Oct. 1 for our members, agencies, and customers. We’re calling this year’s event (Alt) Forward 2020 to reflect an alternate approach to delivering top-notch programming for our members and partners, and driving value for our sponsors.  Matrix is a sponsor of this exciting event so stay tuned for more details on Matrix's Participation.   **[Hispanic Radio Conference 2020 ](https://hispanicradioconference.com/)****Ι Miami, FL** **New Date: October 15 - 16, 2020** The Hispanic Radio Conference is an annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting. Since its inception in 2007, this conference has addressed issues specific to Hispanic radio, as well as the industry overall. As the Hispanic population has grown to an increasingly large segment of the country every year, one with huge economic and social implications, so, too, has Hispanic radio grown. With Matrix Solutions’ expansion into the LATAM market last year with our Mexico City office, our team is excited to attend this event. Connect with us at the conference so we can discuss how Matrix can efficiently connect your data and boost your prospect-to-cash process.   ***Until next time, Happy Selling!*** Tags: [Blog](https://blog.matrixformedia.com/topic/blog), [E-Newsletters](https://blog.matrixformedia.com/topic/enews), [Matrix Success](https://blog.matrixformedia.com/topic/matrix-success) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)