In episode 4 of our Matrix media Sales Podcast I sit down with Justin Matase, our Business Development Manager, to talk about the world of Radio. More specifically, how radio sales is impacted by digital streams and podcast.
Some of the questions we discuss on the podcast:
How do radio sales teams differ than cable or national media sales teams?
Is digital an opportunity or a nuisance?
Should the DJs be recording podcasts and leveraging digital media to expand their reach?
You can subscribe to the Matrix Media Sales Podcast on iTunes here or stream it on SoundCloud below: