In episode 3 of our Matrix Media Sales Podcast, I sit down with two of our developers, Dan & David, to talk about the various technologies that power ad tech platforms. We touch base on the importance (and plethora!) of APIs, what makes data actionable, and what a sales enablement tool of the future looks like.
Some of the questions we discuss on this podcast:
Because of the alerts and APIs, does the future sales and media ops workflow look like a choose your own adventure?
What does a more data driven process look like?
How do you build a platform that's data-agnostic?
What does the account executive of the future look like? What data do the need?
You can subscribe to the Matrix Media Sales Podcast on iTunes here or stream it on SoundCloud below.