---
title: Matrix Media Sales Podcast:The Technology Behind Media Sales - Episode 03
description: Matrix Media Sales Podcast:The Technology Behind Media Sales - Episode 03
---

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# Matrix Media Sales Podcast:The Technology Behind Media Sales - Episode 03

 Posted on  September 1, 2016  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast), [podcast](https://blog.matrixformedia.com/topic/podcast)

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In episode 3 of our Matrix Media Sales Podcast, I sit down with two of our developers, Dan & David, to talk about the various technologies that power ad tech platforms. We touch base on the importance (and plethora!) of APIs, what makes data actionable, and what a sales enablement tool of the future looks like.

**Some of the questions we discuss on this podcast:**

Because of the alerts and APIs, does the future sales and media ops workflow look like a choose your own adventure?

What does a more data driven process look like?

How do you build a platform that's data-agnostic?

What does the account executive of the future look like? What data do the need?

You can subscribe to the [Matrix Media Sales Podcast on iTunes here](https://itunes.apple.com/us/podcast/matrix-solutions-media-sales/id1139811278) or [stream it on SoundCloud below](https://soundcloud.com/user-328292058/the-technology-behind-media-sales-tech-matrix-media-sales-podcast-episode-3).

 Tags: [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast), [podcast](https://blog.matrixformedia.com/topic/podcast)

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