This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, the industry came together virtually and brought the freshest thinking on buying and selling for the holistic video marketplace for discussion.
Matrix was proud to be a part of this year’s virtual event, sharing valuable insights and hosting two different sessions. Focused on 'Automating the Ad Buy' and 'Using Standard Units of Measurement to Pave the Way to Convergence,' Matrix CEO, Mark Gorman, shared his thoughts and then was joined by representatives of the Matrix Media Ad Sales Council (MASC) and beyond for a thought inspiring discussion. Check out how both of these sessions went, below: