Learn how the Q4 2022 Matrix Sales Superhero leveraged Monarch’s deals, forecasts, and reports functions to overcome hurdles and exceed budgets!
Congratulations to the Q4 2022 Matrix Sales Superhero, Nick Kaye from E.W. Scripps - WFTX, out of Southwest Florida!
In addition to earning a $250 gift card and his success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, our Q4 2022 winner has also received a complimentary registration to Matrix's next in-person Media Ad Sales Summit! Check out the full winning submission below...
Challenge: Forecasts, projections, and budgets - oh my!
Solution: As a rep who recently returned to the station midway through '22, I found myself in an uphill battle to meet budget criteria on short notice. Utilizing pending deals and projected forecasts I was able to exceed both digital and broadcast budgets with time to spare!
Key Benefits: Managed to exceed time sales revenue by 19% YOY and exceed 2022 budget by 26%. Digital sales were up 8.6% and exceeded budget by 47%
Matrix function(s) utilized to achieve this success: Deals, forecasts, and reports! Deals helped me keep an eye on pending totals and close dates, while the sales outlook gives me a good bird's eye view of #'s. Reports helped me dig into any deficiencies or extrapolate data to formulate game plans.
The Q1 2023 Matrix Sales Superhero Quarterly Contest is now underway! Superhero Sales Success submissions are accepted on a rolling basis. Share yours today to be entered into next quarter's drawing for the chance to join Matrix, industry professionals, and other Sales Superheroes at the next Media Ad Sales Summit, have your success story featured front and center, and get a $250 gift card! We will accept your Q1 Matrix Sales Success Stories from now through March 31, 2023... and don't forget, you can submit as many as you wish!
Share your sales successes here.