---
title: Frustration? More control? Here’s why more brands are opting for in-house programmatic
description: What are the reasons behind why more and more brands in 2018 are taking programmatic into their own hands? Transparency, fraud avoidance and data protection are just a few of the reasons pushing brands to this move, but let’s dive into each of these a bit more.
image: https://blog.matrixformedia.com/hubfs/Blog-News%20Headers/Programmatic.png
---

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# Frustration? More control? Here’s why more brands are opting for in-house programmatic

 Posted on  Nov 9, 2018 4:06:52 PM  by [Team Matrix](https://blog.matrixformedia.com/news/author/celiavine)

[Adotas](https://blog.matrixformedia.com/news/tag/adotas)

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 ***Adotas features  Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic***

*![Programmatic](https://blog.matrixformedia.com/hs-fs/hubfs/Blog-News%20Headers/Programmatic.png?width=300&name=Programmatic.png)Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choice?*

Programmatic advertising still remains a key facet of brands’ ad strategy, but the ways in which they carry out programmatic is rapidly changing. Where agencies have historically handled this tactic, we’re seeing brands increasingly opting to handle it on their own. Below are some key reasons *why* in-house programmatic is gaining popularity coupled with some considerations for any brands looking to go down that path.** **

[Read more>>](http://www.adotas.com/2018/11/frustration-control-heres-brands-opting-house-programmatic/)

 Tags: [Adotas](https://blog.matrixformedia.com/news/tag/adotas)

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