Mark Gorman shares his insights with Adotas on political advertising’s impact on the 2018 midterm elections after analyzing $256 million in political ad spend dollars
If you’ve caught a glimpse of the news these past several weeks, you likely know a record-breaking number of political ads were purchased during this general election season than in any previous midterm. When it comes to elections, local TV is a key player in how politicians reach constituents to drum up support for their campaigns and to overall encourage voters t
We started by looking at the most comprehensive full month in which the race began and tracked scheduled advertising through November 2018. This is not the definite total local broadcast spend from all candidates, but we service 173 of the 210 Nielsen media markets, capturing a representative snapshot of the total local TV ad spend figures across the country.