Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer interest in their digital content.
While 57% and 32% of Americans who have watched original digital content in the last year are excited for content from YouTube and Hulu, respectively, only 2% are excited for digital content from Conde Nast.
Those findings according to the 2018 Digital Content NewFronts Sentiment Forecast from Matrix Solutions, which commissioned YouGov to poll the views of a representative sample of 1,319 American adults online. The findings are limited to companies participating in NewFronts, which does not feature presentations from major digital content players like Amazon Prime Video and Netflix.