--- title: Matrix Solutions Announces Agenda for 6th Annual Media Ad Sales Summit description: The agenda will address the biggest challenges and opportunities facing the media industry image: https://blog.matrixformedia.com/hubfs/Matrix%20Announces%20Summit%20Agenda.png --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) # Matrix Solutions Announces Agenda for 6th Annual Media Ad Sales Summit Posted on Jun 15, 2023 10:00:00 AM by [Team Matrix](https://blog.matrixformedia.com/news/author/celiavine) [Media Ad Sales Summit](https://blog.matrixformedia.com/news/tag/media-ad-sales-summit), [Matrix Solutions](https://blog.matrixformedia.com/news/tag/matrix-solutions), [MASC](https://blog.matrixformedia.com/news/tag/masc), [Summit 2023](https://blog.matrixformedia.com/news/tag/summit-2023) - [Tweet](https://twitter.com/share) [Matrix](https://www.matrixformedia.com?hsLang=en-us)[,](https://www.matrixformedia.com?hsLang=en-us) the developers of the only global ad sales platform built for media, released the agenda for the 6th annual [Media Ad Sales Summit](https://www.matrixformedia.com/summit2023?hsLang=en-us). The agenda, includes a mix of panel discussions, keynote conversations, and a town-hall style roundtable with media executives, will focus on addressing the media industry’s biggest challenges and opportunities. The Summit will take place November 8-10, 2023, returning to the Conrad Hotel in Fort Lauderdale, FL. A few of the highly-anticipated sessions slotted for this year’s summit include ‘TV/Video Measurements & Currency (attribution and data)’, a ‘Local Media Outlook ’24’ discussion with some of today’s top media agencies, and “Tomorrow Tangible Today: Dispatches From the "Future", which will delve into a few of the most promising tech innovations on the horizon for TV/video and media, including generative AI, "big data," natural language processing, the "metaverse," and, of course, ATSC 3.0.  Additional sessions aimed to keep attendees up-to-speed with the media marketplace will include a keynote conversation with station group leaders who will share their up-to-the minute insights on the current state of broadcasting and share their predictions for the year ahead. Also, the ‘Political Advertising: Local's Biennial Fix’ session will dissect the proverbial floodgate of new PAC-funded political ad spending into the US local TV marketplace, how long it will continue, and what it will cost.   Media Ad Sales Summit 2023 Agenda-at-a-Glance *Wednesday, November 8, 2023 * 5:00 PM Registration and Welcome Reception *Thursday, November 9, 2023* 8:00 AM Networking Breakfast 9:00 AM Welcome Remarks   9:10 AM Opening Keynote Conversation: Station Groups: From the Top  9:40 AM Ad Automation: Today & Tomorrow  10:15 AM Modernizing the Media Ad Sales Force  10:45 AM Networking Break 11:00 AM TV/Video Measurement & Currencies (Attribution & Data)  11:35 AM Political Advertising: Local's Biennial Fix 12:05 PM Networking Lunch 1:05 PM Lunchtime Keynote Presentation: CTV Consumer Behaviors  1:40 PM Ad-Supported CTV: SVOD, AVOD & FAST 2:15 PM Local TV Streaming: Opportunities & Limitations 2:45 PM Networking Break 3:00 PM TV Station Economics: The Future of Advertising, Affiliation & Retrans  3:35 PM Broadcast TV Sports; the New Paradigm  4:10 PM Tomorrow Tangible Today: Dispatches From the "Future" 4:45 PM Wrap-up Interview: Station Group CROs 5:10 PM Closing Remarks *Friday, November 10, 2023* 8:00AM Networking Breakfast 8:30 AM Media Ad Sales Council (MASC) Roundtable 9:05 AM Closing Conversation: Local Media Outlook '24 9:35 AM Closing Remarks Matrix Solutions founded the Media Ad Sales Summit, to promote industry collaboration and transformation at the crossroads of media buying and selling. Sponsorships are available for companies who share a vested interest in supporting the industry’s advancement. A few of the sponsorship benefits include brand awareness, thought leadership, and networking opportunities. The full list of sponsorship opportunities can be found [here](https://online.flippingbook.com/view/950541524/). For full agenda, session details, to register, and more, visit [matrixformedia.com/summit2023](https://www.matrixformedia.com/summit2023?hsLang=en-us). **About Matrix Solutions** [Matrix Solutions](https://www.matrixformedia.com/?hsLang=en-us) is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology backbone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory, while the Matrix Sales Gateway, serving as a sell-side dedicated platform allows for the ingestion and dissemination of data from all providers in the ecosystem that participate in the negotiation and execution process. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit [matrixformedia.com.](https://www.matrixformedia.com/?hsLang=en-us)   Tags: [Media Ad Sales Summit](https://blog.matrixformedia.com/news/tag/media-ad-sales-summit), [Matrix Solutions](https://blog.matrixformedia.com/news/tag/matrix-solutions), [MASC](https://blog.matrixformedia.com/news/tag/masc), [Summit 2023](https://blog.matrixformedia.com/news/tag/summit-2023) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)