The new module fills a void felt by national sellers by automating and aggregating data from multiple sources
Matrix, the only global ad sales platform built for media, announces a new workflow now available within their Monarch media ad sales platform for national media ad sellers. Eliminating the need to piece together information, the national workflow auto aggregates and delivers the information needed from multiple sources across the sales ecosystem, allowing for increased efficiency in projecting future ad buys based on correct and real-time information. In turn, this creates more reliable planning and forecast accuracy for the national sellers’ portfolio.
The national ad sales workflow, available as a module to Monarch, allows the seller to project revenue, market budget and share data in the platform. Unifying the information enables the system to better leverage that data to alert the sellers of key insights and actions as they track projections against anticipated future spend. Monarch offers a clean rollup of the data across the national sales organization, while allowing for more detailed drill downs when needed. Incorporating integrated data at prospecting and negotiations, national sellers can forecast smarter and more effectively.
In addition to aggregated data, national sellers save time through automated deal creation, determined by RFP ingest and proposal integrations, which is then automatically reconciled against pending and booked dollars. Benefits of this new workflow extend to the overall effectiveness of the Monarch platform for both a national sales team and the complete media sales enterprise organization.
“Our development efforts are deliberate, focused, and forward-thinking, so that we as an organization stay true to our mission and mantra of ‘We Mean Media’,” shared Matrix CEO, Mark Gorman. “Our national ad sales workflow is demonstrative of our mission and one we are proud of, given our commitment to unifying disparate data sources and deploying more automated processes and workflows, to not only empower our customers to sell more efficiently and effectively but to also help move the industry forward, holistically.”
Matrix makes media happen by enabling efficiencies and working to uncover revenue so media companies can create content, entertain, and inform. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating, and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to manage their workflow more efficiently. For more information, please visit www.matrixformedia.com.