---
title: Matrix's Media Ad Sale Summit Shifts its Format to Give Content and Accessibility a Fresh Spin for 2024
description: Matrix's Media Ad Sales Summit has shifted to a Candid Conversation Event Series that connects relevant topics with industry leaders through multiple smaller events.
image: https://blog.matrixformedia.com/hubfs/Summit%20CC%20Event%20Series%20Web%20Page%20Feature%20Image.png
---

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# Matrix's Media Ad Sale Summit Shifts its Format to Give Content and Accessibility a Fresh Spin for 2024

 Posted on  Jun 1, 2024 3:38:00 PM  by [Team Matrix](https://blog.matrixformedia.com/news/author/celiavine)

[Media Ad Sales Summit](https://blog.matrixformedia.com/news/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/news/tag/masc), [Candid Conversation Event Series](https://blog.matrixformedia.com/news/tag/candid-conversation-event-series)

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The Matrix Solutions Media Ad Sales Summit and MASC group bring together leaders from across the media industry to represent the ad-tech ecosystem and discuss the current challenges and opportunities the industry faces, while aiming to improve marketplace efficiencies. The Media Ad Sales Summit, now in its 7th year, will shift in 2024 from a single in-person event to multiple small events, offered both as regional in-person gatherings and webinars. This new [Candid Conversation Event Series](https://www.matrixformedia.com/2024-media-ad-sales-summit-candid-conversation-event-series?hsLang=en-us) will be able to reach more members of the media community throughout the year. Each event will feature in-depth discussions from respected industry voices on relevant topics. 

“Our commitment to advancing the media ad sales transformation is why we founded both the Media Ad Sales Summit and the Media Ad Sales Council (MASC),” shared Mark Gorman, CEO, Matrix Solutions. “These efforts are - for fostering industry-wide collaboration and more progressive conversations so that media companies not only stay relevant, but are able better compete in a marketplace that continues to become more inundated with streamers.”

Members of the[Media Ad Sales Council](https://www.matrixformedia.com/masc?hsLang=en-us) (MASC), an advocacy group founded by Matrix, include its founders, Mark Gorman, CEO, Matrix, and Brenda Hetrick, President, Matrix. MASC members include Peter Jones, Head of Local Sales, Premion, Joe Lampert, Senior Program Manager, OmniMedia Solutions, Becky Meyer, SVP, National Sales, Gray Television, Debbie Presser, VP, National Sales, Nexstar, Michael Barbetta, Senior Director, Revenue & Strategy, E.W. Scripps, and Al Lustgarten, Industry Consultant and former SVP, Technology Hearst Television. 

More information on the Media Ad Sales Summit Candid Conversation Event Series can be found [here](https://www.matrixformedia.com/2024-media-ad-sales-summit-candid-conversation-event-series?hsLang=en-us).

 Tags: [Media Ad Sales Summit](https://blog.matrixformedia.com/news/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/news/tag/masc), [Candid Conversation Event Series](https://blog.matrixformedia.com/news/tag/candid-conversation-event-series)

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