---
title: "MFM January Lunch & Learn to address \"Automating the Ad Sales Process\""
description: Brenda Hetrick, CRO, and Adam Gotlieb, CTO, Matrix Solutions will cover moving to automated/tech-enabled negotiations in media ad sales during this hour long webinar on January 21, 2020 at 1pm.
image: https://blog.matrixformedia.com/hubfs/Automating-the-Ad-Sales-Process.png
---

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# MFM January Lunch & Learn to address "Automating the Ad Sales Process"

 Posted on  Jan 16, 2020 6:41:18 AM  by [Team Matrix](https://blog.matrixformedia.com/news/author/celiavine)

[Brenda Hetrick](https://blog.matrixformedia.com/news/tag/brenda-hetrick), [broadcastingcable](https://blog.matrixformedia.com/news/tag/broadcastingcable), [Adam Gotlieb](https://blog.matrixformedia.com/news/tag/adam-gotlieb), [MFM](https://blog.matrixformedia.com/news/tag/mfm)

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Media Financial Management Association’s (MFM) January Lunch & Learn, Automating the Ad Sales Process, will be held on Tuesday, January 21. Presenters for the session will be Brenda Hetrick, Chief Revenue Officer, and Adam Gotlieb, Chief Technology Officer, Matrix Solutions. The session will be held at 1:00 pm ET.

![Automating-the-Ad-Sales-Process](https://blog.matrixformedia.com/hs-fs/hubfs/Automating-the-Ad-Sales-Process.png?width=300&name=Automating-the-Ad-Sales-Process.png)The educational webinar will cover moving to automated/tech-enabled negotiations in media ad sales. Attendees of this webinar will learn how companies can adopt and utilize an open API infrastructure and centralized systems in order to gain a single, holistic view of all relevant data in order to optimize operational efficiencies and discover new revenue opportunities. Hetrick and Gotlieb will give examples of how this is a successful process and how media companies incorporating this methodology can increase efficiencies in the media ad sales process.

[Read Full Article>>](https://www.broadcastingcable.com/.preview/cn025ab688c0002745?auth=abb5af3185fb91b5887699489cd1d9d1b1f697b1&nonce=1578675375763)

 Tags: [Brenda Hetrick](https://blog.matrixformedia.com/news/tag/brenda-hetrick), [broadcastingcable](https://blog.matrixformedia.com/news/tag/broadcastingcable), [Adam Gotlieb](https://blog.matrixformedia.com/news/tag/adam-gotlieb), [MFM](https://blog.matrixformedia.com/news/tag/mfm)

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