---
title: Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform
description: Agri-Pulse will gain greater transparency into its data, benefit from extensive CRM and sales analytics capabilities
image: https://blog.matrixformedia.com/hubfs/Publisher-Daily-News-Coverage.jpg
---

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# Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform

 Posted on  Feb 23, 2018 1:00:47 PM  by [Team Matrix](https://blog.matrixformedia.com/news/author/celiavine)

[Mark Gorman](https://blog.matrixformedia.com/news/tag/mark-gorman), [Publishing](https://blog.matrixformedia.com/news/tag/publishing), [Agri-Pulse](https://blog.matrixformedia.com/news/tag/agri-pulse)

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 Agri-Pulse Communications, Inc., a Washington-D.C.-based publisher of farm and rural policy, has adopted Matrix Solutions’ Monarch CRM platform to boost revenue and potential audience at its niche publications.

![Publishers-Daily.jpg](https://blog.matrixformedia.com/hs-fs/hubfs/Blog%20Headers/Publishers-Daily.jpg?width=681&height=194&name=Publishers-Daily.jpg)

When it comes to niche publishing, an outlet’s ability to reach its target advertisers is extremely important, with fewer opportunities. Monarch CRM gives Agri-Pulse access to revenue reports that provide it with actionable insights to know when it's made crucial connection.

The platform also alerts the outlet when it should follow-up with a potential advertiser.

Allan Johnson, vice president, marketing director at *Agri-Pulse*, stated: “Monarch will provide us with greater transparency into our data while also automating many of our sales tasks ... to help us significantly grow our sales moving forward.”

[Read full article>>](https://www.mediapost.com/publications/article/314845/niche-publisher-agri-pulse-adopts-matrix-solutions.html)

 Tags: [Mark Gorman](https://blog.matrixformedia.com/news/tag/mark-gorman), [Publishing](https://blog.matrixformedia.com/news/tag/publishing), [Agri-Pulse](https://blog.matrixformedia.com/news/tag/agri-pulse)

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