Mark Gorman shares his insights with Adotas on political advertising’s impact on the 2018 midterm elections after analyzing $256 million in political ad spend … Read more »
Money doesn't buy happiness in midterm toss-ups Matrix revisited its midterm ad spending totals to see how the big spenders fared in the 10 swing state Senate … Read more »
Adotas features Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic Nearly 40% of advertisers now execute in-house programmatic, new report … Read more »
The hotly contested midterm elections are less than a week away, and right now when you turn on your local broadcast channel, you’re likely inundated by a load … Read more »
New report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their … Read more »
By Mark Gorman, Published by ClickZ … Read more »
New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry … Read more »
While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology … Read more »
PITTSBURGH, PENN.— 12th September, 2018 - Today, research from Matrix Solutions, the only global ad sales platform built for media, has revealed half of UK … Read more »
Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »
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