Brands are moving to in-house programmatic: Is it the right choice?
By Mark Gorman, Published by ClickZ … Read more »
AdExchanger: The Dark Side of Media M&A
While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy … Read more »
Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018
Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »
Interview with Mark Gorman, CEO, Matrix Solutions
Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find … Read more »
Matrix Solutions Expands Customer Footprint to Latin America
Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »
Matrix Solutions expande su perfil de clientes a Latinoamérica
El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »
Apart from Hulu and YouTube, companies struggle to generate interest in digital content
Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer … Read more »
Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences
New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts … Read more »
Breaking Down 2017 Ad Spend Across Platforms and Industries
Mark Gorman, CEO, Matrix Solutions, speaks about the companies first Advertising Spend Report – providing insights derived from the activity of more than … Read more »
Matrix Solutions Announces New Integration with CoxReps
Users of Matrix Solutions’ Monarch media ad sales platform and CoxReps will be provided the ability to view, forecast, and report on local and national … Read more »