--- title: | MASC description: MASC | --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/MASC%20Al%20Lustgarten%20Press%20Release%20Image.png) ](https://blog.matrixformedia.com/news/media-ad-sales-council-masc-appoints-al-lustgarten-as-chair-effective-august-1-2025?hsLang=en-us) #### [Media Ad Sales Council (MASC) Appoints Al Lustgarten as Chair, Effective August 1, 2025](https://blog.matrixformedia.com/news/media-ad-sales-council-masc-appoints-al-lustgarten-as-chair-effective-august-1-2025?hsLang=en-us) In this newly created position, Al will lead the group’s efforts in continuing to advance industry transformation through innovation, automation, and inclusion [… Read more »](https://blog.matrixformedia.com/news/media-ad-sales-council-masc-appoints-al-lustgarten-as-chair-effective-august-1-2025?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Summit%20Candid%20Conversation%20June%202025%20Press%20Release%20Image%201280%20x%20628%20px.png) ](https://blog.matrixformedia.com/news/candid-conversation-transformational-leadership?hsLang=en-us) #### [Matrix and the Media Ad Sales Council (MASC) Announce Virtual Candid Conversation on Transformational Leadership](https://blog.matrixformedia.com/news/candid-conversation-transformational-leadership?hsLang=en-us) The Media Ad Sales Summit Candid Conversation Series returns June 12, 2025, 1PM ET, with renowned author and futurist Rishad Tobaccowala leading this [… Read more »](https://blog.matrixformedia.com/news/candid-conversation-transformational-leadership?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Using%20AI%20to%20Advance%20Your%20Ad%20Ops.png) ](https://blog.matrixformedia.com/news/matrix-media-ad-sale-summit-using-ai-to-advance-ad-ops?hsLang=en-us) #### [Matrix Solutions and the Media Ad Sales Council Present Candid Conversation NYC Breakfast Event](https://blog.matrixformedia.com/news/matrix-media-ad-sale-summit-using-ai-to-advance-ad-ops?hsLang=en-us) Industry Leaders Prepare to Discuss How AI is Transforming Ad Ops at Invite-Only Event PITTSBURGH, Penn., October 1, 2024 — Matrix, the global leader in media [… Read more »](https://blog.matrixformedia.com/news/matrix-media-ad-sale-summit-using-ai-to-advance-ad-ops?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Summit%20CC%20Event%20Series%20Web%20Page%20Feature%20Image.png) ](https://blog.matrixformedia.com/news/matrixs-media-ad-sale-summit-shifts-its-format-to-give-content-and-accessibility-a-fresh-spin-for-2024?hsLang=en-us) #### [Matrix's Media Ad Sale Summit Shifts its Format to Give Content and Accessibility a Fresh Spin for 2024](https://blog.matrixformedia.com/news/matrixs-media-ad-sale-summit-shifts-its-format-to-give-content-and-accessibility-a-fresh-spin-for-2024?hsLang=en-us) The Matrix Solutions Media Ad Sales Summit and MASC group bring together leaders from across the media industry to represent the ad-tech ecosystem and discuss [… Read more »](https://blog.matrixformedia.com/news/matrixs-media-ad-sale-summit-shifts-its-format-to-give-content-and-accessibility-a-fresh-spin-for-2024?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Matrix%20Announces%20Summit%20Agenda.png) ](https://blog.matrixformedia.com/news/matrix-announces-agenda-for-media-ad-sales-summit?hsLang=en-us) #### [Matrix Solutions Announces Agenda for 6th Annual Media Ad Sales Summit](https://blog.matrixformedia.com/news/matrix-announces-agenda-for-media-ad-sales-summit?hsLang=en-us) Matrix, the developers of the only global ad sales platform built for media, released the agenda for the 6th annual Media Ad Sales Summit. The agenda, includes [… Read more »](https://blog.matrixformedia.com/news/matrix-announces-agenda-for-media-ad-sales-summit?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Social-Snapshot-1200-x-628-Announcment-PR_1.jpg) ](https://blog.matrixformedia.com/news/matrix-solutions-announces-the-6th-annual-media-ad-sales-summit?hsLang=en-us) #### [Matrix Solutions Announces the 6th Annual Media Ad Sales Summit](https://blog.matrixformedia.com/news/matrix-solutions-announces-the-6th-annual-media-ad-sales-summit?hsLang=en-us) Matrix, the developers of the only global ad sales platform built for media, announces the dates and location for the 6th annual Media Ad Sales Summit. The [… Read more »](https://blog.matrixformedia.com/news/matrix-solutions-announces-the-6th-annual-media-ad-sales-summit?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Top-Women-in-Media-1200x628.png) ](https://blog.matrixformedia.com/news/blogs/brenda-hetrick-named-one-of-admonsters-top-women-in-media-tech-trailblazer-division?hsLang=en-us) #### [Brenda Hetrick Named one of AdMonsters’ 2021 Top Women in Media - Tech Trailblazer Division](https://blog.matrixformedia.com/news/blogs/brenda-hetrick-named-one-of-admonsters-top-women-in-media-tech-trailblazer-division?hsLang=en-us) We are proud to announce that Matrix Solutions' own CRO, Brenda Hetrick, was recently named one of AdMonsters' 2021 Top Women in Media in the Tech Trailblazer [… Read more »](https://blog.matrixformedia.com/news/blogs/brenda-hetrick-named-one-of-admonsters-top-women-in-media-tech-trailblazer-division?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Brenda-Feature-Image.jpg) ](https://blog.matrixformedia.com/news/brenda-hetrick-chosen-as-honoree-for-cynopsis-2021-top-women-in-media-awards?hsLang=en-us) #### [Brenda Hetrick Chosen as Honoree for Cynopsis 2021 Top Women in Media Awards](https://blog.matrixformedia.com/news/brenda-hetrick-chosen-as-honoree-for-cynopsis-2021-top-women-in-media-awards?hsLang=en-us) The Matrix Solutions team is proud to congratulate our own very CRO, Brenda Hetrick, for having been chosen as an honoree in the Corporate Visionaries Category [… Read more »](https://blog.matrixformedia.com/news/brenda-hetrick-chosen-as-honoree-for-cynopsis-2021-top-women-in-media-awards?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/MASC-April-CC-Feature-Image.png) ](https://blog.matrixformedia.com/news/matrixs-media-ad-sales-council-masc-set-to-address-automating-the-ad-buy-and-sell-process-in-april-candid-conversation?hsLang=en-us) #### [Matrix’s Media Ad Sales Council (MASC) Set to Address Automating the Ad Buy and Sell Process in April Candid Conversation](https://blog.matrixformedia.com/news/matrixs-media-ad-sales-council-masc-set-to-address-automating-the-ad-buy-and-sell-process-in-april-candid-conversation?hsLang=en-us) [… Read more »](https://blog.matrixformedia.com/news/matrixs-media-ad-sales-council-masc-set-to-address-automating-the-ad-buy-and-sell-process-in-april-candid-conversation?hsLang=en-us) [1](https://blog.matrixformedia.com/news/tag/masc/page/1) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)