---
title: Matrix Blog (4)
description: Latest insights and blog posts from Matrix Solutions (4)
image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg
---

[![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us)

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[![](https://blog.matrixformedia.com/hubfs/Feature%20Image%20no%20play%20button%20Becky.jpg) ](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

#### [MASC Member Profile: Becky Meyer, Gray Television](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

 We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her [… Read more »](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q1%2023%20Winner%20Image.jpg) ](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

#### [Increasing Spend through delivering ROI by utilizing Monarch's Account List and Revenue Tabs.](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

 Learn how the Q1 2023 Matrix Sales Superhero has managed to organize and analyze client info with ease in order to provide successful ROI, resulting in [… Read more »](https://blog.matrixformedia.com/meet-the-q1-2023-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/10-Benefits-to-Utilizing-Monarch1200x628.jpg) ](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us)

#### [10 Benefits to Utilizing Media-Specific Revenue Management](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us)

 It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. [… Read more »](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Feature%20Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us)

#### [MASC Member Profile: Al Lustgarten, Hearst Television](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us)

 We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q4%20Winner%20Feature%20Image-1.jpg) ](https://blog.matrixformedia.com/meet-the-q4-2022-sales-superhero?hsLang=en-us)

#### [Exceeding Budgets with Monarch's Deals, Forecasts, and Reports Functions.](https://blog.matrixformedia.com/meet-the-q4-2022-sales-superhero?hsLang=en-us)

 Learn how the Q4 2022 Matrix Sales Superhero leveraged Monarch’s deals, forecasts, and reports functions to overcome hurdles and exceed budgets! [… Read more »](https://blog.matrixformedia.com/meet-the-q4-2022-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q3-Winner-Feature-Image.png) ](https://blog.matrixformedia.com/meet-the-q3-2022-sales-superhero?hsLang=en-us)

#### [Leveraging Monarch Insights to Prioritize Sales Goals](https://blog.matrixformedia.com/meet-the-q3-2022-sales-superhero?hsLang=en-us)

 Learn how our Q3 2022 Matrix Sales Superhero leveraged Monarch’s activities function to elevate prospects to target accounts Congratulations to the Q3 2022 [… Read more »](https://blog.matrixformedia.com/meet-the-q3-2022-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Mark%20MASC.png) ](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us)

#### [MASC Member Profile: Mark Gorman, Matrix Solutions](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us)

 We connected with Mark Gorman, Founder of Media Ad Sales Council (MASC) to delve into why the Media Ad Sales Council (MASC), its value, and the vision he is [… Read more »](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Thumbnail.jpg) ](https://blog.matrixformedia.com/matrix-ceo-video-update-q2-2022?hsLang=en-us)

#### [Matrix Quarterly CEO Video Update (Q3 2022)](https://blog.matrixformedia.com/matrix-ceo-video-update-q2-2022?hsLang=en-us)

 In our latest Quarterly CEO Video Update, Matrix Solutions CEO, Mark Gorman, touches on a number of vital industry topics as well as shares some insider [… Read more »](https://blog.matrixformedia.com/matrix-ceo-video-update-q2-2022?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q2%20Winner%20Feature%20Image-2.jpg) ](https://blog.matrixformedia.com/meet-the-q2-2022-sales-superhero?hsLang=en-us)

#### [Maximizing Monarch to Stay Connected and Close New Business!](https://blog.matrixformedia.com/meet-the-q2-2022-sales-superhero?hsLang=en-us)

 Our Q2 2022 Matrix Sales Superhero utilized multiple Monarch functions to stay connected with her large list of clients, while making sure to not miss out on [… Read more »](https://blog.matrixformedia.com/meet-the-q2-2022-sales-superhero?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Q1%20Winner%20Image-%20Web-1.jpg) ](https://blog.matrixformedia.com/meet-the-q1-2022-sales-superhero?hsLang=en-us)

#### [Increasing Leads and Hitting Goals with Monarch Deals, Activity Tracking, and Alerts.](https://blog.matrixformedia.com/meet-the-q1-2022-sales-superhero?hsLang=en-us)

 Our Q1 2022 Matrix Sales Superhero crunched the numbers to increase the numbers! They utilized multiple Monarch functions to build a fully rounded, effective [… Read more »](https://blog.matrixformedia.com/meet-the-q1-2022-sales-superhero?hsLang=en-us)

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