---
title: Al Lustgarten, SVP of Hearst, Confirmed as 2022 Media Ad Sales Summit Speaker
description: Al Lustgarten, SVP of Hearst, has been confirmed as a 2022 Media Ad Sales Summit speaker!
image: https://blog.matrixformedia.com/hubfs/Al-Lustgarten-1.png
---

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# Al Lustgarten, SVP of Hearst, Confirmed as 2022 Media Ad Sales Summit Speaker

 Posted on  Nov 24, 2021 1:30:00 PM  by [Team Matrix](https://blog.matrixformedia.com/summit/author/celiavine)

[ad sales](https://blog.matrixformedia.com/summit/tag/ad-sales), [Media Ad Sales Summit](https://blog.matrixformedia.com/summit/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/summit/tag/masc), [linear TV](https://blog.matrixformedia.com/summit/tag/linear-tv), [SummitSpotlight](https://blog.matrixformedia.com/summit/tag/summitspotlight), [Al Lustgarten](https://blog.matrixformedia.com/summit/tag/al-lustgarten)

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Al Lustgarten, Senior Vice President of Technology and Information at Hearst Television, will be joining the Media Ad Sales Summit as speaker in Miami Beach, FL this January 2022.

Al will be speaking in the Data-Enabled Linear & Cross Platform Sales on January 20th, which will explore how sellers are reinventing their operations for more data-driven ROI-oriented results. He will also be speaking on Friday, January 21st as a part of the [MASC](https://www.matrixformedia.com/masc?hsLang=en) (Media Ad Sales Council) roundtable. The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated, and explore the development of a next-gen independent rep firm platform.

![Al-Lustgarten-1](https://blog.matrixformedia.com/hs-fs/hubfs/Al-Lustgarten-1.png?width=386&name=Al-Lustgarten-1.png)

Al has been a part of the Hearst company for almost 40 years, and in his current role as SVP, he is responsible for a variety of technology, operations and innovation efforts. We are honored to have Al join us at this one-of-a-kind event!

About the Media Ad Sales Summit

The Media Ad Sales Summit is an annual event hosted by Matrix Solutions, where media industry leaders come together to discuss all things media and technology, and what the future looks like. To register, view the agenda, or get more information on the Media Ad Sales Summit, visit [https://www.matrixformedia.com/summit2022](https://www.matrixformedia.com/summit2022).

 Tags: [ad sales](https://blog.matrixformedia.com/summit/tag/ad-sales), [Media Ad Sales Summit](https://blog.matrixformedia.com/summit/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/summit/tag/masc), [linear TV](https://blog.matrixformedia.com/summit/tag/linear-tv), [SummitSpotlight](https://blog.matrixformedia.com/summit/tag/summitspotlight), [Al Lustgarten](https://blog.matrixformedia.com/summit/tag/al-lustgarten)

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