Co-Founder & CEO of Advocado, Brian Handrigan, will be joining Matrix Solutions at the upcoming 2022 Media Ad Sales Summit! Brian will be speaking in the Reinventing Measurement & Outcomes Panel on Thursday, January 20th.
This panel will cover the chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.
Brian works with marketers and partners that want to make their advertising perform better. He is a driven Entrepreneur, and works to build meaningful products, teams & companies. We are so excited to have Brian join us at this one-of-a-kind event!
About the Media Ad Sales Summit
The Media Ad Sales Summit is an annual event hosted by Matrix Solutions, where media industry leaders come together to discuss all things media and technology, and what the future looks like. To register, view the agenda, or get more information on the Media Ad Sales Summit, visit https://www.matrixformedia.com/summit2022.