---
title: "Session Spotlight: MASC Roundtable"
description: Learn more about the 2022 Media Ad Sales Summit Ad Sales MASC Roundtable!
image: https://blog.matrixformedia.com/hubfs/MASC-Roundtable.png
---

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# Session Spotlight: MASC Roundtable

 Posted on  Dec 9, 2021 2:00:00 PM  by [Team Matrix](https://blog.matrixformedia.com/summit/author/celiavine)

[Media Ad Sales Summit](https://blog.matrixformedia.com/summit/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/summit/tag/masc), [SummitSpotlight](https://blog.matrixformedia.com/summit/tag/summitspotlight)

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The 2022 Media Ad Sales Summit,  hosted by Matrix Solutions and taking place this January 19-21, will bring industry leaders together to discuss timely media and technology topics. Our annual industry-wide event is focused on all things media and technology at the cross-roads of advertising revenue and is designed for media, advertising, and technology executives committed to advancing the future of media ad sales. ![MASC-Roundtable](https://blog.matrixformedia.com/hs-fs/hubfs/MASC-Roundtable.png?width=462&name=MASC-Roundtable.png)

The MASC Roundtable, taking place on Friday, January 21st, will be moderated by Matrix Solutions' Mark Gorman (CEO) and Brenda Hetrick (CRO) and will feature Peter Jones, Premion; Melanie Webb, TEGNA; Joe Lampert, CNOmniMedia; Becky Meyer, Gray Television; Jen Scilabro, Nexstar; and Al Lustgarten, Hearst Television.

The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated, and explore the development of a next-gen independent rep firm platform.

You won't want to miss this one-of-a-kind event -- [register here!](https://www.eventbrite.com/e/media-ad-sales-summit-2022-registration-149786640875)

About the Media Ad Sales Summit

The Media Ad Sales Summit is an annual event hosted by Matrix Solutions, where media industry leaders come together to discuss all things media and technology, and what the future looks like. To register, view the agenda, or get more information on the Media Ad Sales Summit, visit [https://www.matrixformedia.com/summit2022](https://www.matrixformedia.com/summit2022).

 Tags: [Media Ad Sales Summit](https://blog.matrixformedia.com/summit/tag/media-ad-sales-summit), [MASC](https://blog.matrixformedia.com/summit/tag/masc), [SummitSpotlight](https://blog.matrixformedia.com/summit/tag/summitspotlight)

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