Automation is Transforming TV Ad Buying
Sponsored Content from Matrix as published on NextTV.com Television advertising is a high-volume, transaction-oriented business. Every hour that a linear … Read more »
Matrix Solutions Takes Monarch on a World Tour
We recently introduced Monarch to the world, after spending months re-imagining and re-architecting the platform. We understood the changing landscape of … Read more »
3 Key Areas to Better Monetize Programmatic Advertising
A few weeks ago I had the opportunity to speak at the Programmatic TV Summit and I want to share some thoughts and observations. We are all discussing … Read more »