--- title: Matrix Blog | Brenda Hetrick (3) description: Brenda Hetrick | Latest insights and blog posts from Matrix Solutions (3) image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Programmatic-TV-Summit.jpg) ](https://blog.matrixformedia.com/bringing-extra-value-to-the-programmatic-tv-summit?hsLang=en-us) #### [Bringing Extra Value to the Programmatic TV Summit](https://blog.matrixformedia.com/bringing-extra-value-to-the-programmatic-tv-summit?hsLang=en-us) Matrix Solutions’ CRO, Brenda Hetrick, has been tapped to moderate one of the highly anticipated panels - ‘Local’ TV/ Video from the Seller’s Perspective - at [… Read more »](https://blog.matrixformedia.com/bringing-extra-value-to-the-programmatic-tv-summit?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/May-Featured-Image.png) ](https://blog.matrixformedia.com/may-media-sales-newsletter2019?hsLang=en-us) #### [May E-Newsletter: What's Happening at Matrix Solutions](https://blog.matrixformedia.com/may-media-sales-newsletter2019?hsLang=en-us) In this May eNews, we are sharing exciting insight on how Monarch can help you to align and best leverage your ad sales data in order to stay ahead of the [… Read more »](https://blog.matrixformedia.com/may-media-sales-newsletter2019?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Collaborative-selling---LMA-blog-1.png) ](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) #### [Implementing a ‘Just Ask for It’ Attitude](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) How viewers consume and interact with linear advertising is very different than that of digital. The opportunities are different and so too is the sales [… Read more »](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/April-eNews-featured-image.png) ](https://blog.matrixformedia.com/april-media-sales-newsletter2019-0-0?hsLang=en-us) #### [April E-Newsletter: What's Happening at Matrix Solutions](https://blog.matrixformedia.com/april-media-sales-newsletter2019-0-0?hsLang=en-us) In this April eNews we reveal the 2019 Q1 Superhero Sales Success winner, re-cap the release of the product roadmap for Monarch at NAB, welcome Federated Media [… Read more »](https://blog.matrixformedia.com/april-media-sales-newsletter2019-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Evolve-Alongside-Media.png) ](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) #### [Evolving Alongside the Changing Media Landscape](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) The media landscape is evolving at a rapid pace and with $223.7 billion dollars in media advertising last year and a projected $240 billion this year – there [… Read more »](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Featured-ImageMAR-1.png) ](https://blog.matrixformedia.com/march-media-sales-newsletter2019-0?hsLang=en-us) #### [March E-Newsletter: What's Happening at Matrix Solutions](https://blog.matrixformedia.com/march-media-sales-newsletter2019-0?hsLang=en-us) Our March eNews really packs a punch with all that we have to share! We end this quarter with our video update from CEO, Mark Gorman, new functionality in [… Read more »](https://blog.matrixformedia.com/march-media-sales-newsletter2019-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/February-Featured-Image.png) ](https://blog.matrixformedia.com/february-media-sales-newsletter2019?hsLang=en-us) #### [February E-Newsletter: What's Happening at Matrix Solutions](https://blog.matrixformedia.com/february-media-sales-newsletter2019?hsLang=en-us) In this eNews - we are proud to highlight the 'Introduction to Azure Functions' presentation that our dev team delivered to the University of Pittsburgh [… Read more »](https://blog.matrixformedia.com/february-media-sales-newsletter2019?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog%20Headers/3Qs-with-Brenda-image.png) ](https://blog.matrixformedia.com/behind-the-scenes_sales_symposium?hsLang=en-us) #### [Behind-the-Scenes of Media Sales Symposium](https://blog.matrixformedia.com/behind-the-scenes_sales_symposium?hsLang=en-us) [… Read more »](https://blog.matrixformedia.com/behind-the-scenes_sales_symposium?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/Alerts-Combined.jpg) ](https://blog.matrixformedia.com/blog/february-e-newsletter-2?hsLang=en-us) #### [February E-Newsletter](https://blog.matrixformedia.com/blog/february-e-newsletter-2?hsLang=en-us) Here is your latest Matrix eNewsletter! It's been a few weeks since our first-ever Media Sales Symposium and it's safe to assume we've fully recovered. [… Read more »](https://blog.matrixformedia.com/blog/february-e-newsletter-2?hsLang=en-us) #### [Expanding Revenue Channels to Reach New Audiences](https://blog.matrixformedia.com/blog/local-digital-advertising?hsLang=en-us) This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the [… Read more »](https://blog.matrixformedia.com/blog/local-digital-advertising?hsLang=en-us) [« First](https://blog.matrixformedia.com/topic/brenda-hetrick/page/1?hsLang=en-us) [‹ Previous](https://blog.matrixformedia.com/topic/brenda-hetrick/page/2?hsLang=en-us) [1](https://blog.matrixformedia.com/topic/brenda-hetrick/page/1?hsLang=en-us) [2](https://blog.matrixformedia.com/topic/brenda-hetrick/page/2?hsLang=en-us) [3](https://blog.matrixformedia.com/topic/brenda-hetrick/page/3) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)