---
title: Matrix Blog | Inside the Matrix
description: Inside the Matrix | Latest insights and blog posts from Matrix Solutions
image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg
---

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#### [Why You Need to Connect Your Disparate Data](https://blog.matrixformedia.com/blog/connect-disparate-data?hsLang=en-us)

 Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. [… Read more »](https://blog.matrixformedia.com/blog/connect-disparate-data?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/Increase-media-ad-sales-social-1024x683.png) ](https://blog.matrixformedia.com/blog/new-year-new-revenue-lets?hsLang=en-us)

#### [New Year, New Revenue – Let’s Do This!](https://blog.matrixformedia.com/blog/new-year-new-revenue-lets?hsLang=en-us)

 The Media Sales Symposium 2017 will host thought-provoking industry leaders, decision-makers, as well as the modern-day sales professionals to discuss all [… Read more »](https://blog.matrixformedia.com/blog/new-year-new-revenue-lets?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/4Reasons_v3-410x1024.png) ](https://blog.matrixformedia.com/blog/4-reasons-attend-media-sales-symposium?hsLang=en-us)

#### [4 Reasons to Attend the Media Sales Symposium](https://blog.matrixformedia.com/blog/4-reasons-attend-media-sales-symposium?hsLang=en-us)

 The Matrix Media Sales Symposium has a robust agenda aimed to improve your sales organization. Our aim is to build an intimate, exciting conference with real [… Read more »](https://blog.matrixformedia.com/blog/4-reasons-attend-media-sales-symposium?hsLang=en-us)

#### [Expanding Revenue Channels to Reach New Audiences](https://blog.matrixformedia.com/blog/local-digital-advertising?hsLang=en-us)

 This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the [… Read more »](https://blog.matrixformedia.com/blog/local-digital-advertising?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/Bottom-Line3-153x300.jpg) ](https://blog.matrixformedia.com/inside/raise-bottom-line?hsLang=en-us)

#### [Raise Your Bottom Line](https://blog.matrixformedia.com/inside/raise-bottom-line?hsLang=en-us)

 Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war. Being [… Read more »](https://blog.matrixformedia.com/inside/raise-bottom-line?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/file-folders.png) ](https://blog.matrixformedia.com/inside/digital-ad-sales-analytical-think?hsLang=en-us)

#### [Digital Ad Sales: More Analytical Than You Think?](https://blog.matrixformedia.com/inside/digital-ad-sales-analytical-think?hsLang=en-us)

 Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. [… Read more »](https://blog.matrixformedia.com/inside/digital-ad-sales-analytical-think?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Imported_Blog_Media/Cats-Meow-2-1.png) ](https://blog.matrixformedia.com/inside/3-trends-media-ad-sales-organizations?hsLang=en-us)

#### [3 Trends for Media Ad Sales Organizations](https://blog.matrixformedia.com/inside/3-trends-media-ad-sales-organizations?hsLang=en-us)

 It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more [… Read more »](https://blog.matrixformedia.com/inside/3-trends-media-ad-sales-organizations?hsLang=en-us)

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