Why You Need to Connect Your Disparate Data
Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. … Read more »
New Year, New Revenue – Let’s Do This!
The Media Sales Symposium 2017 will host thought-provoking industry leaders, decision-makers, as well as the modern-day sales professionals to discuss all … Read more »
4 Reasons to Attend the Media Sales Symposium
The Matrix Media Sales Symposium has a robust agenda aimed to improve your sales organization. Our aim is to build an intimate, exciting conference with real … Read more »
Expanding Revenue Channels to Reach New Audiences
This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the … Read more »
Raise Your Bottom Line
Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war. Being … Read more »
Digital Ad Sales: More Analytical Than You Think?
Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. … Read more »
3 Trends for Media Ad Sales Organizations
It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more … Read more »