---
title: Matrix Blog | linear TV
description: linear TV | Latest insights and blog posts from Matrix Solutions
image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg
---

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[![](https://blog.matrixformedia.com/hubfs/Blog-4-Header-Image-2000x1000.jpg) ](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us)

#### [Competition for Ad Dollars Is Not Who You Think](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us)

 Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the [… Read more »](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Blog%202%20Header%202000x1000.jpg) ](https://blog.matrixformedia.com/ad-decisions-driven-by-better-data-0?hsLang=en-us)

#### [Ad Decisions Driven by Better Data](https://blog.matrixformedia.com/ad-decisions-driven-by-better-data-0?hsLang=en-us)

 Sponsored Content from Matrix as published on NextTV.com Today’s advertisers have more options than ever before. Choices for television viewers are expanding [… Read more »](https://blog.matrixformedia.com/ad-decisions-driven-by-better-data-0?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Next%20TV%20Blog%201%20Header%20Image%201200%20.jpg) ](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us)

#### [Broadcasters Shifting to Support New Ad-based Services](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us)

 Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have [… Read more »](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us)

[1](https://blog.matrixformedia.com/topic/linear-tv/page/1?hsLang=en-us)

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