--- title: Matrix Blog | MASC description: MASC | Latest insights and blog posts from Matrix Solutions image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/The%20Realities%20of%20Cross-Platform%20Selling%20How%20Media%20Organizations%20Can%20Get%20It%20Right%201200x628px.png) ](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) #### [Inside “The Realities of Cross-Platform Selling”](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) Cross-Platform Selling Is Here. Is Your Organization Ready? Cross-platform selling isn’t a “nice to have” anymore. As advertising spreads across linear TV, [… Read more »](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Transformational%20Leadership%20in%20Media%20Organizations.png) ](https://blog.matrixformedia.com/transformational-leadership-in-media-organizations/?hsLang=en-us) #### [Transformational Leadership in Media Organizations](https://blog.matrixformedia.com/transformational-leadership-in-media-organizations/?hsLang=en-us) Insights Summary: Transformational leadership is key for fostering growth, guiding change, and inspiring success, especially in the evolving media industry. It [… Read more »](https://blog.matrixformedia.com/transformational-leadership-in-media-organizations/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Copy%20of%20Summit%20Candid%20Conversation%20June%202025%20Press%20Release%20Image%201280%20x%20628%20px-1.png) ](https://blog.matrixformedia.com/masc-why-transformational-leadership-is-a-necessity-and-how-to-embrace-it?hsLang=en-us) #### [MASC: Why Transformational Leadership Is a Necessity - and How to Embrace It](https://blog.matrixformedia.com/masc-why-transformational-leadership-is-a-necessity-and-how-to-embrace-it?hsLang=en-us) Whoever first said change is the only constant couldn’t have imagined the way those words would resonate across the current media and television industries. [… Read more »](https://blog.matrixformedia.com/masc-why-transformational-leadership-is-a-necessity-and-how-to-embrace-it?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog%20Data%20Visualization%20OnDemand%20Candid%20Conversation.png) ](https://blog.matrixformedia.com/dive-into-data-visualization-in-our-newest-candid-conversation?hsLang=en-us) #### [Dive into Data Visualization in our Newest Candid Conversation](https://blog.matrixformedia.com/dive-into-data-visualization-in-our-newest-candid-conversation?hsLang=en-us) Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed [… Read more »](https://blog.matrixformedia.com/dive-into-data-visualization-in-our-newest-candid-conversation?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/MASC-Member-Profile-Feature-Image_Joe-Lampert.png) ](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) #### [MASC Member Profile: Joe Lampert, CNOmniMedia](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Peter-Jones-Feature-Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) #### [MASC Member Profile: Peter Jones, Premion](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the [… Read more »](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Feature%20Image%20no%20play%20button%20Becky.jpg) ](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) #### [MASC Member Profile: Becky Meyer, Gray Television](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her [… Read more »](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Feature%20Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) #### [MASC Member Profile: Al Lustgarten, Hearst Television](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Mark%20MASC.png) ](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) #### [MASC Member Profile: Mark Gorman, Matrix Solutions](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) We connected with Mark Gorman, Founder of Media Ad Sales Council (MASC) to delve into why the Media Ad Sales Council (MASC), its value, and the vision he is [… Read more »](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/2021-Year-in-Review-Feature-Image.png) ](https://blog.matrixformedia.com/2021-year-in-review?hsLang=en-us) #### [Matrix's 2021 Year in Review](https://blog.matrixformedia.com/2021-year-in-review?hsLang=en-us) Looking Back on 2021 [… Read more »](https://blog.matrixformedia.com/2021-year-in-review?hsLang=en-us) [1](https://blog.matrixformedia.com/topic/masc/page/1) [2](https://blog.matrixformedia.com/topic/masc/page/2?hsLang=en-us) [Next ›](https://blog.matrixformedia.com/topic/masc/page/2?hsLang=en-us) [Last »](https://blog.matrixformedia.com/topic/masc/page/2?hsLang=en-us) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)