---
title: Matrix Blog | MASC (2)
description: MASC | Latest insights and blog posts from Matrix Solutions (2)
image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg
---

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[![](https://blog.matrixformedia.com/hubfs/Blog-2.3-Header-Image.jpg) ](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us)

#### [How Automation Improves the Ad Sales Process](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us)

 Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several [… Read more »](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/Cynopsis%20Feature%20Image.jpg) ](https://blog.matrixformedia.com/matrix-shares-valuable-insights-at-the-2021-cynopsis-measurement-data-virtual-conference?hsLang=en-us)

#### [Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference](https://blog.matrixformedia.com/matrix-shares-valuable-insights-at-the-2021-cynopsis-measurement-data-virtual-conference?hsLang=en-us)

 This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, [… Read more »](https://blog.matrixformedia.com/matrix-shares-valuable-insights-at-the-2021-cynopsis-measurement-data-virtual-conference?hsLang=en-us)

[![](https://blog.matrixformedia.com/hubfs/MASC-MFM-Snapshot.png) ](https://blog.matrixformedia.com/adoption-of-impression/audience-based-buying-and-selling?hsLang=en-us)

#### [Adoption of Impression/Audience-Based Buying and Selling](https://blog.matrixformedia.com/adoption-of-impression/audience-based-buying-and-selling?hsLang=en-us)

 The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, [… Read more »](https://blog.matrixformedia.com/adoption-of-impression/audience-based-buying-and-selling?hsLang=en-us)

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