--- title: Matrix Blog | media ad sales description: media ad sales | Latest insights and blog posts from Matrix Solutions image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/The%20Realities%20of%20Cross-Platform%20Selling%20How%20Media%20Organizations%20Can%20Get%20It%20Right%201200x628px.png) ](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) #### [Inside “The Realities of Cross-Platform Selling”](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) Cross-Platform Selling Is Here. Is Your Organization Ready? Cross-platform selling isn’t a “nice to have” anymore. As advertising spreads across linear TV, [… Read more »](https://blog.matrixformedia.com/inside-the-realities-of-cross-platform-selling?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Monetizing%20Advertising%20Sales%20in%20an%20Opportune%20Year%20(2).png) ](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us) #### [Monetizing Advertising Inventory in an Opportune Year](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us) The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. [… Read more »](https://blog.matrixformedia.com/monetizing-advertising-inventory-in-an-opportune-year?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/10-Benefits-to-Utilizing-Monarch1200x628.jpg) ](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us) #### [10 Benefits to Utilizing Media-Specific Revenue Management](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us) It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. [… Read more »](https://blog.matrixformedia.com/10-benefits-to-utilizing-media-specific-revenue-management?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog-2.2-Header-Image-2000x1000.jpg) ](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) #### [Improving the TV Ad Sales Process for Buyers](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, [… Read more »](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog-4-Header-Image-2000x1000.jpg) ](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) #### [Competition for Ad Dollars Is Not Who You Think](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the [… Read more »](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Delivering%20What%20Matrix%20Clients%20Need%20Feature%20Image.png) ](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) #### [MAX - Delivering What Matrix Clients Need](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future [… Read more »](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Next%20TV%20Blog%201%20Header%20Image%201200%20.jpg) ](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) #### [Broadcasters Shifting to Support New Ad-based Services](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have [… Read more »](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/MASC-POV1-Social-Snapshot-Joe-Lampert.jpg) ](https://blog.matrixformedia.com/the-media-industry-needs-a-new-task-force-for-ad-transformation?hsLang=en-us) #### [The Media Industry Needs A New Task Force For Ad Transformation](https://blog.matrixformedia.com/the-media-industry-needs-a-new-task-force-for-ad-transformation?hsLang=en-us) Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and [… Read more »](https://blog.matrixformedia.com/the-media-industry-needs-a-new-task-force-for-ad-transformation?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Ep%2013%20Angela%20Betasso%201200%20Headshot%20Snapshot2.jpg) ](https://blog.matrixformedia.com/impact-of-experience-on-moving-forward-on-the-latest-matrix-means-media-podcast-episode?hsLang=en-us) #### [Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode](https://blog.matrixformedia.com/impact-of-experience-on-moving-forward-on-the-latest-matrix-means-media-podcast-episode?hsLang=en-us) Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to [… Read more »](https://blog.matrixformedia.com/impact-of-experience-on-moving-forward-on-the-latest-matrix-means-media-podcast-episode?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Revenue-Management-Header.jpg) ](https://blog.matrixformedia.com/revenue-management?hsLang=en-us) #### [Revenue Management is the Key to Optimization](https://blog.matrixformedia.com/revenue-management?hsLang=en-us) As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the [… Read more »](https://blog.matrixformedia.com/revenue-management?hsLang=en-us) [1](https://blog.matrixformedia.com/topic/media-ad-sales/page/1) [2](https://blog.matrixformedia.com/topic/media-ad-sales/page/2?hsLang=en-us) [Next ›](https://blog.matrixformedia.com/topic/media-ad-sales/page/2?hsLang=en-us) [Last »](https://blog.matrixformedia.com/topic/media-ad-sales/page/2?hsLang=en-us) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)