--- title: Matrix Blog | media industry description: media industry | Latest insights and blog posts from Matrix Solutions image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/MASC-Member-Profile-Feature-Image_Joe-Lampert.png) ](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) #### [MASC Member Profile: Joe Lampert, CNOmniMedia](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-joe-lampert?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Peter-Jones-Feature-Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) #### [MASC Member Profile: Peter Jones, Premion](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the [… Read more »](https://blog.matrixformedia.com/masc-member-profile-peterjones?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Feature%20Image%20no%20play%20button%20Becky.jpg) ](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) #### [MASC Member Profile: Becky Meyer, Gray Television](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her [… Read more »](https://blog.matrixformedia.com/masc-member-profile-becky-meyer?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Feature%20Image.jpg) ](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) #### [MASC Member Profile: Al Lustgarten, Hearst Television](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his [… Read more »](https://blog.matrixformedia.com/masc-member-profile-al-lustgarten?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Mark%20MASC.png) ](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) #### [MASC Member Profile: Mark Gorman, Matrix Solutions](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) We connected with Mark Gorman, Founder of Media Ad Sales Council (MASC) to delve into why the Media Ad Sales Council (MASC), its value, and the vision he is [… Read more »](https://blog.matrixformedia.com/masc-member-mark-gorman?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog-2.3-Header-Image.jpg) ](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us) #### [How Automation Improves the Ad Sales Process](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several [… Read more »](https://blog.matrixformedia.com/blogs/how-automation-improves-the-ad-sales-process?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog-2.2-Header-Image-2000x1000.jpg) ](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) #### [Improving the TV Ad Sales Process for Buyers](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, [… Read more »](https://blog.matrixformedia.com/https/www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Blog-4-Header-Image-2000x1000.jpg) ](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) #### [Competition for Ad Dollars Is Not Who You Think](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the [… Read more »](https://blog.matrixformedia.com/competition-for-ad-dollars-is-not-who-you-think?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Delivering%20What%20Matrix%20Clients%20Need%20Feature%20Image.png) ](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) #### [MAX - Delivering What Matrix Clients Need](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future [… Read more »](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Next%20TV%20Blog%201%20Header%20Image%201200%20.jpg) ](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) #### [Broadcasters Shifting to Support New Ad-based Services](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have [… Read more »](https://blog.matrixformedia.com/broadcasters-shifting-to-support-new-ad-based-services?hsLang=en-us) [1](https://blog.matrixformedia.com/topic/media-industry/page/1) [2](https://blog.matrixformedia.com/topic/media-industry/page/2?hsLang=en-us) [Next ›](https://blog.matrixformedia.com/topic/media-industry/page/2?hsLang=en-us) [Last »](https://blog.matrixformedia.com/topic/media-industry/page/2?hsLang=en-us) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)